Industry Analysis & Industry Trends
Operators in the Video and Game Rental industry rent out media and games to consumers through in-store operations or online portals. This does not include streaming services through video on demand (VOD) or the provision of downloadable games. The industry is highly fragmented, with a host of independent stores, but is also dominated by a single major company, namely Amazon Instant Video. The industry has been marred by cultural changes such as the development of VOD. This has brought intense competition from external operators like Netflix who can get exclusive rights to media content and allow consumers to stream it easily through portable devices... purchase to read more
Industry Report - Industry Analysis Chapter
The Video and Game Rental industry has been decimated over the past five years. Since the industry’s peak in the nineties and early 2000s, when rental stores were commonplace in many communities, the pace of technological development has gutted the industry. Alternative methods of media consumption have caused demand for the industry’s services to plummet. Over the five years through 2016-17, industry revenue is expected to decline at a compound annual rate of 15.7% to reach an estimated £161 million.
Operators have moved toward a system of online rental services where media is selected and delivered in physical form to consumers. This has done little to change the industry’s fortunes. An .. purchase to read more