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Toy Retailing in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Toy Retailing Market Research Report | SIC G47.650 | Dec 2016

Ahead of the game: Revenue should continue to increase despite rising online competition

IBISWorld’s Toy Retailing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Mothercare PLC Mothercare PLC market share
Smyths Toys UK Limited Smyths Toys UK Limited market share
The Disney Store Limited The Disney Store Limited market share
The Entertainer (Amersham) Limited The Entertainer (Amersham) Limited market share
Toys "R" Us Limited Toys "R" Us Limited market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Threats & Opportunities
  • The industry has been sensitive to changes in disposable income and consumer confidence
  • The introduction of Black Friday to the United Kingdom in 2014 has helped to boost toy sales
  • Operators may be able to capitalise on the trend of shopping on mobile devices
  • ... purchase to read more

Industry Analysis & Industry Trends

Over the past five years, UK toy retailers have been influenced by a number of factors, including increasing competition, fluctuations in disposable income and consumer confidence levels and trends in the proportion of the UK population aged 10 years and under. Following four years of falling revenue, the industry returned to growth in 2014-15. Industry revenue is expected to increase at a compound annual rate of 1% to £1.6 billion over the five years through 2016-17. An increase of 1.6% is forecast in the current year as retailers continue to perform well despite economic headwinds due to the fallout from the EU referendum result... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Toy Retailing industry has a medium level of market concentration. The top four players in the market are estimated to have a 68.1% share of industry revenue. The industry is characterised by a large number of small independent retailers that earn relatively little revenue. 79.9% of companies in the industry are estimated to employ fewer than five people. The level of concentration in the industry has been declining, as the largest players have lost a significant amount of revenue to external competitors such as supermarkets, department stores and online retailers.

Toys "R" Us, in particular, has blamed the weak economy for its lost market share over the five-year period. Independent toy retailers have had some success, however. Man.. purchase to read more

Additional Insights for the Toy Retailing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Toy Retailing Industry are

  • Ability to control stock on hand
  • Attractive product presentation
  • Highly trained workforce
  • IBISWorld analysts also discuss how external factors such as Consumer confidence index and Real household disposable income in the Toy Retailing industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Toy Retailing Industry?

    Firms in this industry retail toys in physical stores. Businesses that concentrate on selling video game consoles and software and businesses that sell toys on the internet are not included in this industry. The industry also excludes supermarkets and department stores, which also retail toys.

    Industry Products
    Infant, toddler and preschool toysOutdoor and sports productsDollsGames and puzzlesArts and craftsElectronic and interactive toysOther toys
    Industry Activities
    Toy retailingGame and puzzle retailingArts and crafts supplies retailing

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Consumer confidence index
  • Real household disposable income
  • Population aged 10 years and under
  • Demand from supermarkets
  • IT and telecommunications adoption
  • Current Performance
  • External competition
  • Tie-in toys
  • Annual sales
  • Employment trends
  • Chart: Revenue Growth
  • Industry Outlook
  • Online operations
  • Product trends
  • Increased interactivity
  • Table: Toy Retailing Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Toy Retailing Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Pre-Primary Education
  • Child Day-Care Centres
  • Consumers
  • Key Selling Industries
  • Clothing Manufacturing
  • Game & Toy Manufacturing
  • Sporting Goods Manufacturing
  • Products & Services
  • Infant, toddler and preschool toys
  • Electronic and interactive toys
  • Outdoor and sports products
  • Dolls
  • Games and puzzles
  • Other toys
  • Arts and crafts
  • Chart: Toy Retailing Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Married people
  • Single people
  • Unmarried people living with a partner
  • Divorced or separated people
  • Chart: Major Market Segmentation for the Toy Retailing Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent and utilities
  • Depreciation
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Toy Retailing
  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Toy Retailing Industry
  • Industry Globalization
    Major Companies
    Toys "R" Us Limited
    Smyths Toys UK Limited
    The Entertainer (Amersham) Limited
    The Disney Store Limited
    Mothercare plc
  • Table: Toys "R" Us Limited - financial performance
  • Table: Smyths Toys UK Limited - financial performance
  • Table: The Entertainer (Amersham) Limited - financial performance
  • Table: The Disney Store Limited - financial performance
  • Table: Mothercare plc - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Toy Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Toy Retailing Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
  • The British Toy and Hobby Association.
  • Buying Group
  • An organisation or association of small businesses that combine their stock orders to improve their purchasing power.
  • Interactive Toys
  • Electronic toys that users can interact with using buttons and remote controls.
  • Retail Estate
  • A commercial premises.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Toy Retailing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Toy Retailing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Toy Retailing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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