Industry Analysis & Industry Trends
Tea is a distinctly British beverage and more than 60 billion cups of tea are consumed per year in the United Kingdom alone. Britons are among the world's biggest tea consumers, with over 1,200 varieties to choose from. Most of the tea consumed in the United Kingdom is black tea, made primarily from a blend of East African and South Asian tea leaves. Since very little tea is grown in the United Kingdom, the industry is highly dependent on global supplies, which are affected by the weather, crop diseases, domestic political situations and other external factors. The industry is dominated by multinational giants like Unilever and Tata Global Beverages, which are vertically integrated and boast a strong portfolio of brands such as Tetley, PG Tips and Lipton... purchase to read more
Industry Report - Industry Products Chapter
The tea plant is an evergreen, tropical plant from the Camellia family with shiny green pointed leaves and was originally indigenous to both China and India. Black tea, green tea, white tea, yellow tea, oolong and pu-erh tea are all harvested from two different varieties of Camellia sinensis but are processed differently to attain varying levels of oxidation. The taste of tea is influenced by a multitude of factors, including elevation, soil quality, wind conditions and the quality of the plucking. In the United Kingdom, the main types of tea are black, green and flavoured. Approximately 96% of the tea sold domestically is packaged in tea bags, although there are some brands that offer loose-leaf varieties.
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