Industry Analysis & Industry Trends
The Supermarkets industry has undergone radical change over the past five years. The lingering effects of the economic downturn, extensive changes in consumer shopping habits and the aggressive expansion of the discount supermarkets Aldi and Lidl have shaken up the industry considerably. In March 2014, Tesco and Morrisons sparked a price war by announcing large price cuts on numerous items. Asda and Sainsbury's followed suit, announcing similar cuts to prices over the rest of the year. This price war was primarily designed to stall the advance of discount supermarkets, which have benefited from rising market shares in recent years... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry’s lack of new entrants, the widespread acceptance of the industry’s products and the moderate rate of technological change are indicators of the industry’s maturity. The number of supermarkets in the United Kingdom is expected to decline over the five years through 2021-22. This consolidation is a characteristic of mature industries.
Brand awareness is high nationwide, as most major supermarkets have existed for decades. One international competitor, Aldi, is relatively new in the United Kingdom, but well established in Europe. Consolidation in the industry is increasing.
The growth in discount supermarkets like Aldi and Lidl is another key indicator of the industry’s maturity. Whe.. purchase to read more