Industry Analysis & Industry Trends
The Supermarkets industry has undergone radical change over the past five years. The lingering effects of the economic downturn, extensive changes in consumer shopping habits and the aggressive expansion of the discount supermarkets Aldi and Lidl have shaken up the industry considerably. In March 2014, Tesco and Morrisons sparked a price war by announcing large price cuts on numerous items. Asda and Sainsbury's followed suit, announcing similar cuts to prices over the rest of the year. This price war was primarily designed to stall the advance of discount supermarkets, which have benefited from rising market shares in recent years... purchase to read more
Industry Report - Industry Key Buyers Chapter
The four major supermarkets that dominate the industry, which are Tesco, Sainsbury’s, Asda and Morrisons, are expected to account for 65.3% of industry revenue in 2016-17. Of these, Tesco is the market leader, claiming a 27.2% market share. Over the five years through 2016-17, the top four players have lost market share to discount and premium supermarkets. The vast majority of the 60 supermarket chains operating in the United Kingdom are small regional entities, but the 10 largest firms are estimated to control over 87.8% of industry revenue.
The incorporation of fuel sales into the business model has driven industry concentration at the upper end of the market. Large supermarkets have the capacity to combine discounted fuel with grocery purchases to attract customers. Hav.. purchase to read more