Industry Analysis & Industry Trends
Operators in the Sporting and Outdoor Equipment Retailers industry sell products geared towards outdoor activities, including sporting goods and clothing, bicycles and camping and fishing equipment. Most of the items stocked by operators are discretionary goods. Improving consumer confidence and rising household income over much of the past five years have supported solid revenue growth. However, demand for sporting goods and participation in activities have generally been volatile and subject to international sporting events, while competition from non-specialist retailers has expanded. As a result, industry operators have reduced prices, constraining margins.
Great Britain's participation in the 2012 Olympics spurred interest for sporting merchandise... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry within the Sporting and Outdoor Equipment Retailers industry are moderate, with the most dominant barrier being start-up costs. Prospective entrants will need to establish a retail outlet with close proximity to consumers. New entrants also face the cost of acquiring stock from wholesalers and manufacturers. The established players in the industry have access to economies of scale, meaning they are able to apply discounts to products because they purchase in high amounts at a lower cost. They typically have an established and trusted relationship with suppliers, which makes the task of acquiring stock easier. Employing knowledgeable staff with adequate experience can be time-consuming and costly. However, these costs are not impossible to overcome.
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