Industry Analysis & Industry Trends
Over the past five years, the Soft Drink Production industry has been characterised by changing consumer tastes and increased product innovation. Industry operators have worked hard to alter traditional products and introduce new soft drinks that appeal to increasingly health-conscious consumers. Health campaigns, particularly about the sugar content of many carbonated soft drinks and their contribution to rising obesity levels, have shaped the industry in recent years and encouraged the proliferation of low-calorie and low-sugar alternatives. Operators have also begun to introduce new sweeteners that they can promote as natural and healthier than existing alternatives, such as aspartame... purchase to read more
Industry Report - Starting a New Business Chapter
Entering the Soft Drink Production industry is relatively easy, but significant investment would be required in order to compete with incumbent firms that have a strong brand presence and well-established distribution streams. Since existing major players offer beverages in all industry product segments as well as offering bottled water, juices and functional beverages, so they can supply retailers with a complete range of beverages, which makes them attractive to retailers as suppliers.
Existing companies spend heavily on advertising and marketing, with the result that brand loyalty also acts as a barrier to new entrants. Their acquisitions of other beverage companies and firms along the supply chain have also helped them dominate the market and distribution channels. Non.. purchase to read more