Industry Analysis & Industry Trends
The Soap and Detergent Manufacturing industry is a dynamic one, characterised by strong product innovation as manufacturers compete to retain consumer interest. A continuous stream of new, enhanced, repackaged, reformulated and eco-ethical products have been introduced over the past five years, a trend that is expected to continue over the coming five years. According to the International Association for Soaps, Detergents and Maintenance Products (AISE), innovation is a key driver for the industry. Over the past five years, there have been a number of technological breakthroughs in formulations, product ingredients and production processes for products used in both mass and niche markets... purchase to read more
Industry Report - Starting a New Business Chapter
While barriers to entry are moderate overall, they can vary considerably between product segments. The existence of niche segments, such as eco-friendly household products, can also cause differences in the barriers to entry in different segments. However, the existing manufacturers, many of which are multinational organisations that have a well-established stake in the market, have extensive promotional resources and established brand names they can use when competing for shelf space. For example, in 2013, Procter & Gamble was Britain's second largest advertiser in terms of advertising spend, and spent over £177 million across a number of industries and product segments. Unilever was in fourth position.
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