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Search Engines in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Search Engines Market Research Report | SIC J63.120 | Mar 2016

Surf's up: Increased internet access helps industry revenue expand significantly

IBISWorld’s Search Engines market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Google Inc. Google Inc. market share
Microsoft Ltd Microsoft Ltd market share
Yahoo! Inc. Yahoo! Inc. market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the entire industry and the largest has over a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, of their revenue from advertising. The technological revolution, which has resulted in more of the UK public being connected to the internet, and a boom in e-commerce have made the industry one of the most innovative and successful.

The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more

Industry Report - Industry Investment Chapter

The Search Engines industry has a low level of capital intensity. In 2015-16, for every pound spent on capital, operators typically spend £12.40 on wages. Companies still rely heavily on capital expenses, but the complexity of its processes requires them to pay high salaries to employees. This young, technologically intensive industry requires a significant number of highly skilled workers. Search engines are major employers of software engineers, programmers and IT specialists. Similar to other varieties of software development, the initial product development stages of a search engine require the most labour from highly paid software engineers and programmers. Reflecting this, a search engine company typically has a very high average wage... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Search Engines Industry?

This industry covers the operation of search engines and other websites that act as portals to the internet. Typically these platforms allow users to search through and filter the information available on the internet. Firms generate revenue by selling advertising space or sponsoring search results presented to portal users.

Industry Products
Search adsDisplay adsLicensingSubscription
Industry Activities
Providing internet search and filtering servicesProviding targeted online advertisingOffering web-based applications

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