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Search Engines in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Search Engines Market Research Report | SIC J63.120 | Mar 2017

Surf's up: Increased internet access helps industry revenue expand significantly

IBISWorld’s Search Engines market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Google Inc. Google Inc. market share
Microsoft Ltd Microsoft Ltd market share
Yahoo! Inc. Yahoo! Inc. market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry, and the largest company accounting for a market share greater than 90%. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, of their revenue from advertising. Over the past decade an increase in the percentage of households with internet access has supported revenue growth. Additionally, over the past five years increasing levels of technological literacy have increased demand for industry services. Over the five years through 2016-17 industry revenue is forecast to increase at a compound annual rate of 13.7% reaching £2 billion... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Search Engines industry is in the growth phase of its life cycle. Over the decade through 2021-22, the industry value added, which measures the industry's contribution to the overall economy, is anticipated to grow at a compound annual rate of 8.6%, while the UK economy is expected to grow at a compound annual rate of 2.3% over the same period. There is a high level of technological change within the industry. Increased internet speeds and higher levels of broadband penetration have supported revenue growth over the past decade. The industry even continued growing through the recession, bucking the trend of tumbling advertising revenue in traditional media. Increasing use of traditional search services was driven by growth in the number of internet users. Thi.. purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Search Engines Industry?

This industry covers the operation of search engines and other websites that act as portals to the internet. Typically these platforms allow users to search through and filter the information available on the internet. Firms generate revenue by selling advertising space or sponsoring search results presented to portal users.

Industry Products
Search adsDisplay adsLicensingSubscription
Industry Activities
Providing internet search and filtering servicesProviding targeted online advertisingOffering web-based applications

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