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Search Engines in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Search Engines Market Research Report | SIC J63.120 | Mar 2017

Surf's up: Increased internet access helps industry revenue expand significantly

IBISWorld’s Search Engines market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Google Inc. Google Inc. market share
Microsoft Ltd Microsoft Ltd market share
Yahoo! Inc. Yahoo! Inc. market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Threats & Opportunities
  • Business confidence is projected to fall, leading to businesses limiting their advertising budgets
  • The dominance of major players has caused the number of enterprises to fall over the past five years
  • Low business confidence is anticipated to lead to limited advertising budgets
  • ... purchase to read more

Industry Analysis & Industry Trends

The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry, and the largest company accounting for a market share greater than 90%. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, of their revenue from advertising. Over the past decade an increase in the percentage of households with internet access has supported revenue growth. Additionally, over the past five years increasing levels of technological literacy have increased demand for industry services. Over the five years through 2016-17 industry revenue is forecast to increase at a compound annual rate of 13.7% reaching £2 billion... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Search Engines industry is in the growth phase of its life cycle. Over the decade through 2021-22, the industry value added, which measures the industry's contribution to the overall economy, is anticipated to grow at a compound annual rate of 8.6%, while the UK economy is expected to grow at a compound annual rate of 2.3% over the same period. There is a high level of technological change within the industry. Increased internet speeds and higher levels of broadband penetration have supported revenue growth over the past decade. The industry even continued growing through the recession, bucking the trend of tumbling advertising revenue in traditional media. Increasing use of traditional search services was driven by growth in the number of internet users. Thi.. purchase to read more

Additional Insights for the Search Engines Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Search Engines Industry are

  • Establishment of brand names
  • Having a loyal customer base
  • Company's product is user/consumer friendly
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Percentage of households with internet access in the Search Engines industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Search Engines Industry?

    This industry covers the operation of search engines and other websites that act as portals to the internet. Typically these platforms allow users to search through and filter the information available on the internet. Firms generate revenue by selling advertising space or sponsoring search results presented to portal users.

    Industry Products
    Search adsDisplay adsLicensingSubscription
    Industry Activities
    Providing internet search and filtering servicesProviding targeted online advertisingOffering web-based applications

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Percentage of households with internet access
  • Business profit
  • Total online expenditure
  • Demand from advertising agencies
  • Current Performance
  • Online advertising
  • Industry employment
  • Dominating the industry
  • Chart: Revenue Growth
  • Industry Outlook
  • Referendum effect
  • Social media
  • Private browsing
  • Mobile takeover
  • Table: Search Engines Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Search Engines Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Clothing Retailing
  • E-Commerce & Online Auctions
  • Insurance Agents & Brokers
  • Advertising Agencies
  • Travel Agencies
  • Key Selling Industries
  • Internet Service Providers
  • Wireless Telecommunications Carriers
  • Products & Services
  • Search ads
  • Display ads
  • Subscription
  • Licensing
  • Chart: Search Engines Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Other
  • Retailers
  • Financial firms
  • Automotive firms
  • Travel and tourism companies
  • Telecom firms
  • Consumer electronics firms
  • Chart: Major Market Segmentation for the Search Engines Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Advertising and marketing
  • Depreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Search Engines
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Search Engines Industry
  • Industry Globalization
    Major Companies
    Alphabet Inc
    Microsoft Ltd
    Yahoo! UK Ltd
  • Table: Alphabet Inc - financial performance
  • Table: Microsoft Ltd - financial performance
  • Table: Yahoo! UK Ltd - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Search Engines Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Search Engines Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
  • A small piece of data sent from a website and stored in a user's web browser while a user is looking at a website.
  • Cost Per Impression
  • The amount advertisers pay search engines when their ad is displayed.
  • Cost-Per-Click
  • The amount paid by advertisers to search engines when users click on ads; it is determined via real-time auctions.
  • Traffic Acquisition Cost
  • The amount a search engine pays a host or external website when an ad is displayed on their site.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Search Engines:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Search Engines market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Search Engines, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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