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Search Engines in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Search Engines Market Research Report | SIC J63.120 | Mar 2017

Surf's up: Increased internet access helps industry revenue expand significantly

The Search Engines market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Google Inc. Google Inc. market share
Microsoft Ltd Microsoft Ltd market share
Yahoo! Inc. Yahoo! Inc. market share
Industry Statistics & Market Size
Revenue
£2bn
Annual Growth 12-17
13.7%
Annual Growth 17-22
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Profit
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Employment
8,851
Businesses
1,149
Industry Analysis & Industry Trends

The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry, and the largest company accounting for a market share greater than 90%. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, of their revenue from advertising. Over the past decade an increase in the percentage of households with internet access has supported revenue growth. Additionally, over the past five years increasing levels of technological literacy have increased demand for industry services. Over the five years through 2016-17 industry revenue is forecast to increase at a compound annual rate of 13.7% reaching £2 billion... purchase to read more

Industry Report - Industry Analysis Chapter

The Search Engines industry has expanded over the past five years as advertisers have switched their focus away from traditional media such as television and newspapers and towards digital media, which has supported revenue growth. The industry is highly concentrated, and the level of competition amongst industry operators is fierce. Operators have expanded their scope and refined their services to provide users with more relevant content. Operators within the industry compete on the basis of website traffic. The higher the level of website traffic the more attractive their site becomes to potential clients and the more an operator can charge for advertisements. The.. purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Search Engines Industry?

This industry covers the operation of search engines and other websites that act as portals to the internet. Typically these platforms allow users to search through and filter the information available on the internet. Firms generate revenue by selling advertising space or sponsoring search results presented to portal users.

Industry Products
Search adsDisplay adsLicensingSubscription
 
Industry Activities
Providing internet search and filtering servicesProviding targeted online advertisingOffering web-based applications


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