Industry Analysis & Industry Trends
Operators in the Radio Broadcasting industry broadcast and transmit live radio programmes to the public via analogue, digital, internet and satellite systems. In 2016-17, the Radio Broadcasting industry is expected to generate revenue of just under £1.3 billion, displaying growth of 0.2% on the previous year. Although business confidence, and consequently demand from advertising agencies, has risen over much of the past five years, supporting industry revenue, increasing internet access and technological developments have led to a rapid increase in external competition. The industry's potential listeners now have a far larger choice of alternatives to radio, including streaming services and personal digital audio. Demand from older generations has remained relatively unaffected... purchase to read more
Industry Report - Industry Products Chapter
Until just over a decade ago, analogue broadcasts accounted for all radio consumption in the United Kingdom. The rise of new technologies has fragmented the industry and now radio broadcasters have a choice of delivery methods. The trend towards digital listening is the dominant theme in the industry, particularly with pressure from the government's Digital Britain initiatives.
According to BBC programming, the most popular genre of radio content is music and arts, of which music broadcasting is overwhelmingly the largest part. In the context of the whole market, music broadcasting makes up an even larger share. The most popular commercial radio stations, Heart, Capital, Classic FM, Smooth and KISS, all have largely music-based programming. Acc.. purchase to read more