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Radio Broadcasting in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | SIC J60.100 | Feb 2017

Waves ahead: An increase in the TV license fee is expected to support revenue growth

The Radio Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Bauer Consumer Media Ltd Bauer Consumer Media Ltd market share
British Broadcasting Corporation British Broadcasting Corporation market share
This Is Global Ltd This Is Global Ltd market share
Wireless Group plc Wireless Group plc market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Threats & Opportunities
  • Increasing internet access and technological developments have limited revenue growth
  • Funding cuts undertaken by the BBC significantly affected the industry over the past five years
  • The license fee is set to increase in line with inflation, which is likely to benefit the industry
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Industry Analysis & Industry Trends

Operators in the Radio Broadcasting industry broadcast and transmit live radio programmes to the public via analogue, digital, internet and satellite systems. In 2016-17, the Radio Broadcasting industry is expected to generate revenue of just under £1.3 billion, displaying growth of 0.2% on the previous year. Although business confidence, and consequently demand from advertising agencies, has risen over much of the past five years, supporting industry revenue, increasing internet access and technological developments have led to a rapid increase in external competition. The industry's potential listeners now have a far larger choice of alternatives to radio, including streaming services and personal digital audio. Demand from older generations has remained relatively unaffected... purchase to read more

Industry Report - Industry Investment Chapter

The Radio Broadcasting industry has a medium level of capital intensity. IBISWorld estimates that the average radio broadcaster will operate with a capital-to-labour ratio of 1:7.1 in 2016-17. This means that for every £1.00 spent on capital, approximately £7.10 is spent on wages. This measure uses depreciation as a proxy for capital expenditure. The capital used by the industry comes mainly in the form of studio equipment and transmission equipment. Capital investment can vary greatly depending on the type of station and the quality of equipment used. The latest technology, such as digital, HD or HD2 broadcasting equipment, can be expensive and becomes outdated quickly with rapid technological advancements. Nat.. purchase to read more

Additional Insights for the Radio Broadcasting Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Radio Broadcasting Industry are

  • Establishment of brand names
  • Must comply with government regulations
  • Access to rare inputs
  • IBISWorld analysts also discuss how external factors such as Demand from advertising agencies and Total number of registered motor vehicles in the Radio Broadcasting industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Radio Broadcasting Industry?

    Participants in this industry broadcast and transmit radio programmes to the public, affiliates or subscribers. Broadcasts are transmitted via analogue or digital signals, the internet and cable or satellite systems. However, operators in the industry do not produce, promote or distribute taped recordings of radio programmes. The industry includes the production of content for live broadcast, but not pre-recorded broadcast content.

    Industry Products
    Analogue broadcastingDigital audio broadcastingDigital TV broadcastingInternet broadcasting
    Industry Activities
    Transmitting radio programmesBroadcasting internet radioProducing live radio broadcasts

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from advertising agencies
  • Total number of registered motor vehicles
  • Demand from sound recording and music publishing
  • Percentage of households with internet access
  • Current Performance
  • Adapting to new technology
  • Operating efficiently
  • Digital delivery
  • Chart: Revenue Growth
  • Industry Outlook
  • A major overhaul
  • The digital switchover
  • Online operations
  • Table: Radio Broadcasting Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Radio Broadcasting Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Advertising Agencies
  • Key Selling Industries
  • Electronic & Telecommunications Equipment Wholesaling
  • News Agencies
  • Sound Recording & Music Publishing
  • Products & Services
  • Analogue broadcasting
  • Digital audio broadcasting
  • Internet broadcasting
  • Digital TV broadcasting
  • Chart: Radio Broadcasting Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • People aged 55 and over
  • People aged between 45 and 54
  • People aged between 35 and 44
  • People aged between 25 and 34
  • People aged between 16 and 24
  • Chart: Major Market Segmentation for the Radio Broadcasting Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent, utilities and depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Radio Broadcasting
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Radio Broadcasting Industry
  • Industry Globalization
    Major Companies
    British Broadcasting Corporation
    This Is Global Ltd
    Bauer Consumer Media Ltd
    Wireless Group plc
  • Table: British Broadcasting Corporation - financial performance
  • Table: This Is Global Ltd - financial performance
  • Table: Bauer Consumer Media Ltd - financial performance
  • Table: Wireless Group plc - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Radio Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Radio Broadcasting Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
    Analogue Broadcasting
  • Analogue broadcasting is the traditional platform for radio broadcasting, where AM or FM frequencies are transmitted as a continuous signal from the broadcasters' transmitter to the receiving device.
  • Digital Broadcasting
  • Digital broadcasting uses satellites to transmit a digital signal. Unlike analogue broadcasts, which can get interference, digital signals are sharper and of higher quality.
  • Syndication
  • Radio broadcasting syndication involves the sale of the right to broadcast certain radio shows to multiple individual stations.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Radio Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Radio Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Radio Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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