SEARCH   
MEMBER LOGIN      
Forgot Password?

Public Relations & Communication Activities in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations & Communication Activities Market Research Report | SIC M70.210 | Feb 2017

Strong relationship: Revenue is expected to grow overall, despite recent contraction

IBISWorld’s Public Relations & Communication Activities market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Omnicom Group Inc Omnicom Group Inc market share
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Revenue
£2bn
Annual Growth 12-17
6.0%
Annual Growth 17-22
Purchase to read more
Profit
Purchase to read more
Employment
21,253
Businesses
4,418
Industry Analysis & Industry Trends

The Public Relations and Communication Activities industry has performed well over the past five years. Demand for public relations (PR) and communication services depends on business expenditure and, more specifically, the size of a company’s marketing budget, which is largely determined by business confidence levels. The growing awareness of the benefits of effective PR and communication has resulted in the industry recovering strongly over the past five years, after demand plummeted during the economic downturn, and revenue continued to fall into the base year of the five-year period through 2016-17. Rising demand for the industry’s services has facilitated strong revenue expansion since 2012-13. During 2016-17, IBISWorld expects industry revenue to fall by 2.5% to reach £2.2... purchase to read more

Industry Report - Industry Products Chapter

External reputation management

PR firms are best known for managing reputations and this segment generates the largest share of industry revenue. This includes upholding and improving a client's image in different contexts, mainly by creating awareness about the client's activities through a non-commercial medium. Event management, media relations, investor relations and financial PR, crisis management and online reputation management are all part of this segment. Crisis management is different from the other activities in this category because it focuses on reacting to negative events linked to the client.

Online reputation management is a relatively new service that has come into being in response to the advent of social media such as Twitter and Facebook. It .. purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations & Communication Activities Industry?

Operators in this industry provide public relations and communication advice, guidance and operational assistance, including lobbying activities. The advice is offered to businesses, non-profit organisations and official institutions. The industry does not cover advertising agencies and media representation (see IBISWorld report M73.110) or market research and public opinion polling (see IBISWorld report M73.200).

Industry Products
External reputation managementBranding and marketingCommunication servicesCampaigningInformation provisionOther services
 
Industry Activities
Advising on reputation managementAdvising on branding and marketingProviding public relations advice Campaigning


View Sample
Quote
Select Clients