Industry Analysis & Industry Trends
The Public Relations and Communication Activities industry has performed well over the past five years. Demand for public relations (PR) and communication services depends on business expenditure and, more specifically, the size of a company’s marketing budget, which is largely determined by business confidence levels. The growing awareness of the benefits of effective PR and communication has resulted in the industry recovering strongly over the past five years, after demand plummeted during the economic downturn, and revenue continued to fall into the base year of the five-year period through 2016-17. Rising demand for the industry’s services has facilitated strong revenue expansion since 2012-13. During 2016-17, IBISWorld expects industry revenue to fall by 2.5% to reach £2.2... purchase to read more
Industry Report - Industry Products Chapter
External reputation management
PR firms are best known for managing reputations and this segment generates the largest share of industry revenue. This includes upholding and improving a client's image in different contexts, mainly by creating awareness about the client's activities through a non-commercial medium. Event management, media relations, investor relations and financial PR, crisis management and online reputation management are all part of this segment. Crisis management is different from the other activities in this category because it focuses on reacting to negative events linked to the client.
Online reputation management is a relatively new service that has come into being in response to the advent of social media such as Twitter and Facebook. It .. purchase to read more