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Public Relations & Communication Activities in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations & Communication Activities Market Research Report | SIC M70.210 | Feb 2017

Strong relationship: Revenue is expected to grow overall, despite recent contraction

IBISWorld’s Public Relations & Communication Activities market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Omnicom Group Inc Omnicom Group Inc market share
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Threats & Opportunities
  • Rising business confidence supported strong growth for much of the past five-year period
  • The dominant position of websites dedicated to user-generated content has created a new PR channel
  • A degree of consolidation activity is expected to take place over the five years through 2021-22
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Industry Analysis & Industry Trends

The Public Relations and Communication Activities industry has performed well over the past five years. Demand for public relations (PR) and communication services depends on business expenditure and, more specifically, the size of a company’s marketing budget, which is largely determined by business confidence levels. The growing awareness of the benefits of effective PR and communication has resulted in the industry recovering strongly over the past five years, after demand plummeted during the economic downturn, and revenue continued to fall into the base year of the five-year period through 2016-17. Rising demand for the industry’s services has facilitated strong revenue expansion since 2012-13. During 2016-17, IBISWorld expects industry revenue to fall by 2.5% to reach £2.2... purchase to read more

Industry Report - Industry Investment Chapter

The has a low level of capital intensity. IBISWorld estimates that for every £1.00 spent on capital, £13.22 will be spent on wages in 2016-17. To operate effectively in the industry, significant labour input is required. High levels of customer service, including consulting with clients to provide customised effective communication strategies, is essential for success. Furthermore, most consultants have acquired a database of information, knowledge and expertise in certain niche or specialist areas. The acquisition of this knowledge takes a great deal of labour input over a long period of time and is therefore not easily substitutable. As a result, experienced consultants command high fees and wages, contributing towards high labour intensity.

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Additional Insights for the Public Relations & Communication Activities Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Public Relations & Communication Activities Industry are

  • Ability to quickly adopt new technology
  • Having a good reputation
  • Providing client confidentiality
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Demand from market research and public opinion polling in the Public Relations & Communication Activities industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Public Relations & Communication Activities Industry?

    Operators in this industry provide public relations and communication advice, guidance and operational assistance, including lobbying activities. The advice is offered to businesses, non-profit organisations and official institutions. The industry does not cover advertising agencies and media representation (see IBISWorld report M73.110) or market research and public opinion polling (see IBISWorld report M73.200).

    Industry Products
    External reputation managementBranding and marketingCommunication servicesCampaigningInformation provisionOther services
    Industry Activities
    Advising on reputation managementAdvising on branding and marketingProviding public relations advice Campaigning

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Demand from market research and public opinion polling
  • Percentage of households with internet access
  • Public concern over environmental issues
  • Demand from advertising agencies
  • Government capital expenditure
  • Current Performance
  • Revenue recovery
  • New media channels
  • Expanding services
  • Global brand
  • Chart: Revenue Growth
  • Industry Outlook
  • Adopting new platforms
  • Industry development
  • Ethical messaging
  • Profit and enterprises
  • Table: Public Relations & Communication Activities Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Public Relations & Communication Activities Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Basic Pharmaceutical Product Manufacturing
  • Building Project Development
  • Banks
  • Estate Agents
  • Financial Management
  • Key Selling Industries
  • Advertising Agencies
  • Market Research & Public Opinion Polling
  • Products & Services
  • External reputation management
  • Branding and marketing
  • Communication services
  • Campaigning
  • Information provision
  • Other services
  • Chart: Public Relations & Communication Activities Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Consumer goods and services sector
  • Business services sector
  • Non-commercial services sector
  • Media and technology sector
  • Public sector and political
  • Industrial sector
  • Other
  • Chart: Major Market Segmentation for the Public Relations & Communication Activities Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Public Relations & Communication Activities
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Public Relations & Communication Activities Industry
  • Industry Globalization
    Major Companies
    WPP plc
    Omnicom Group Inc
  • Table: WPP plc - financial performance
  • Table: Omnicom Group Inc - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Public Relations & Communication Activities Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Public Relations & Communication Activities Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
  • A company's most senior executives. Titles usually start with the letter C, for chief.
  • Geotagging
  • Adding location data to various media, such as photographs, websites or messages.
  • Social Media
  • Websites that allow people and businesses to interact with each other. Examples include Facebook and Twitter.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Public Relations & Communication Activities:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Public Relations & Communication Activities market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Public Relations & Communication Activities, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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