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Poultry Raising in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Poultry Raising Market Research Report | SIC A01.470 | Oct 2016

A cracking performance: Rising health consciousness boosts consumer demand for chicken and eggs

IBISWorld’s Poultry Raising market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
2 Agriculture Ltd 2 Agriculture Ltd market share
P.D. Hook Ltd P.D. Hook Ltd market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

The Poultry Raising industry has grown marginally over the past five years, which can be attributed to the burgeoning demand for chicken. Increased health consciousness combined with improved economic conditions has led to an increasing demand for chicken. Additionally, demand for duck and other specialist poultry has also boosted industry revenue, as consumer interest in high-quality, locally sourced produce improved. Over the five years through 2016-17, industry revenue is expected to grow at a compound annual rate of 0.6% to reach £3.8 billion.

In the current year, industry revenue is forecast to increase by 1.4%, attributable to increased health consciousness... purchase to read more

Industry Report - Industry Products Chapter


Over the past decade, chicken has grown in popularity as consumers have changed their consumption habits moving away from red meats and towards white meats. The price of chicken is relatively low compared with all other meats, including other poultry meats. The recent economic downturn led to a change in the mentality of consumers, consumers have become savvy in their purchases, sharp rises in the price of red meat has led to consumers switching from red meat to cheaper poultry products. As a result, industry revenue derived from this product segment has increased over the past five years. IBISWorld estimates that chicken account for 64.2% of industry revenue in the current year.

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Industry ProductsRelated ReportsTable of Contents

What is the Poultry Raising Industry?

This industry includes establishments that operate hatcheries for poultry, including chickens, turkeys, ducks, geese and guinea fowl. This includes both broilers and egg-laying birds. Egg production is also covered, but the production of feathers or down is not.

Industry Products
ChickensEggsTurkeysDucks and other birds
Industry Activities
Raising and breeding chickensRaising and breeding turkeysRaising and breeding ducks Raising and breeding geeseProducing eggs from poultryOperating poultry hatcheries

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