Industry Analysis & Industry Trends
The Poultry Raising industry has grown marginally over the past five years, which can be attributed to the burgeoning demand for chicken. Increased health consciousness combined with improved economic conditions has led to an increasing demand for chicken. Additionally, demand for duck and other specialist poultry has also boosted industry revenue, as consumer interest in high-quality, locally sourced produce improved. Over the five years through 2016-17, industry revenue is expected to grow at a compound annual rate of 0.6% to reach £3.8 billion.
In the current year, industry revenue is forecast to increase by 1.4%, attributable to increased health consciousness... purchase to read more
Industry Report - Industry Products Chapter
Over the past decade, chicken has grown in popularity as consumers have changed their consumption habits moving away from red meats and towards white meats. The price of chicken is relatively low compared with all other meats, including other poultry meats. The recent economic downturn led to a change in the mentality of consumers, consumers have become savvy in their purchases, sharp rises in the price of red meat has led to consumers switching from red meat to cheaper poultry products. As a result, industry revenue derived from this product segment has increased over the past five years. IBISWorld estimates that chicken account for 64.2% of industry revenue in the current year.
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