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Poultry Raising in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Poultry Raising Market Research Report | SIC A01.470 | Oct 2016

A cracking performance: Rising health consciousness boosts consumer demand for chicken and eggs

IBISWorld’s Poultry Raising market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
2 Agriculture Ltd 2 Agriculture Ltd market share
P.D. Hook Ltd P.D. Hook Ltd market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Threats & Opportunities
  • Demand rises for industry products, but supermarket price wars restrict profit growth
  • Consumers are being inspired to be more adventurous with their food, boosting demand for specialist meats
  • Rising focus on health consciousness will continue to boost industry demand
  • ... purchase to read more

Industry Analysis & Industry Trends

The Poultry Raising industry has grown marginally over the past five years, which can be attributed to the burgeoning demand for chicken. Increased health consciousness combined with improved economic conditions has led to an increasing demand for chicken. Additionally, demand for duck and other specialist poultry has also boosted industry revenue, as consumer interest in high-quality, locally sourced produce improved. Over the five years through 2016-17, industry revenue is expected to grow at a compound annual rate of 0.6% to reach £3.8 billion.

In the current year, industry revenue is forecast to increase by 1.4%, attributable to increased health consciousness... purchase to read more

Industry Report - Industry Key Buyers Chapter

IBISWorld forecasts the four largest companies in the industry to contribute 29.9% to industry revenue in the current year, which indicates a low level of market share concentration. In the current year, the level of consolidation in the industry is estimated to increase. Over the five years through 2016-17, the number of enterprises are estimated to fall at a compound annual rate of 1.9%, this suggests that smaller operators are leaving in the industry as larger operators increase their acquisition activity. Achieving economies of scale is a good way to maintain economic viability, as demonstrated by the success of the industry's major players over the past five years.

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Additional Insights for the Poultry Raising Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Poultry Raising Industry are

  • Superior financial management and debt management
  • Guaranteed supply of key inputs
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as Demand from poultry meat processing and Demand from supermarkets in the Poultry Raising industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Poultry Raising Industry?

    This industry includes establishments that operate hatcheries for poultry, including chickens, turkeys, ducks, geese and guinea fowl. This includes both broilers and egg-laying birds. Egg production is also covered, but the production of feathers or down is not.

    Industry Products
    ChickensEggsTurkeysDucks and other birds
    Industry Activities
    Raising and breeding chickensRaising and breeding turkeysRaising and breeding ducks Raising and breeding geeseProducing eggs from poultryOperating poultry hatcheries

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from poultry meat processing
  • Demand from supermarkets
  • Animal feed prices
  • Domestic price of beef
  • Domestic price of chicken
  • Current Performance
  • Chicken led growth
  • A cracking performance
  • Ruffled feathers
  • Battered margins
  • Chart: Revenue Growth
  • Industry Outlook
  • The bird of the future
  • Industry investment
  • Egg market
  • Table: Poultry Raising Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Poultry Raising Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Poultry Meat Processing
  • Dairy Product, Egg & Edible Oil Wholesaling
  • Supermarkets
  • Key Selling Industries
  • Agricultural Machinery & Equipment Wholesaling
  • Animal Feed Production
  • Products & Services
  • Chickens
  • Eggs
  • Turkeys
  • Ducks and other birds
  • Chart: Poultry Raising Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Retailers
  • Food producers
  • Food service operators
  • Exports
  • Chart: Major Market Segmentation for the Poultry Raising Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Industry wages are estimated to account for 8.4% of industry revenue in the current year. Over the past five years, the contribution from wages has remained relatively stable, as operators have looked to improve their efficiency by investing in capital equipment. Additionally, poultry and egg farming is not very labour intensive as the process is heavily automated.
  • Rent
  • Depreciation
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Poultry Raising
  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Poultry Raising Industry
  • Industry Globalization
    Major Companies
    P.D. Hook Ltd
    2 Agriculture Ltd
  • Table: P.D. Hook Ltd - financial performance
  • Table: 2 Agriculture Ltd - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Poultry Raising Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Poultry Raising Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
  • Poultry grown to be sold for their meat.
  • Cage Eggs
  • Eggs produced by chickens held in indoor cages.
  • Free-Range
  • Describes chickens that have access to outdoor space during the day, and the eggs they produce. In the European Union, each hen must have at least four square metres of space.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Poultry Raising:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Poultry Raising market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Poultry Raising, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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