Industry Analysis & Industry Trends
Operators in the Potato Crisps and Snacks Production industry include manufacturers of frozen and dehydrated potatoes and producers of potato snacks and crisps. Industry revenue is expected to grow at a compound annual rate of 2% over the five years through 2016-17, reaching just over £2 billion. Industry performance has been influenced by a number of consumer trends, including the growth of health consciousness amongst UK consumers. This has had a negative effect on the demand for the more traditional, salt-rich industry products. Industry operators have had to adapt their product ranges to incorporate such trends.
The industry suffered a temporary contraction before the start of the five-year period as poor harvests and economic volatility weighed on producers... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Potato Crisps and Snacks Production industry has a medium level of concentration. The top four players are estimated to account for 50.3% of the market in 2016-17. Competition varies heavily between the frozen and snack divisions of the industry. The Canadian firm McCain Foods dominates the frozen division. However, in the crisps and snacks segment, varying consumer tastes rescue the industry from the grip of global companies. Retailers usually diversify the snacks they have on offer, so an operator in this segment must itself have a diverse brand portfolio to gain market share. Despite the dominance of the larger brands, the industry remains relatively competitive. An .. purchase to read more