Industry Analysis & Industry Trends
Operators in the Potato Crisps and Snacks Production industry include manufacturers of frozen and dehydrated potatoes and producers of potato snacks and crisps. Industry revenue is expected to grow at a compound annual rate of 2% over the five years through 2016-17, reaching just over £2 billion. Industry performance has been influenced by a number of consumer trends, including the growth of health consciousness amongst UK consumers. This has had a negative effect on the demand for the more traditional, salt-rich industry products. Industry operators have had to adapt their product ranges to incorporate such trends.
The industry suffered a temporary contraction before the start of the five-year period as poor harvests and economic volatility weighed on producers... purchase to read more
Industry Report - Industry Investment Chapter
The industry has a medium level of capital intensity. For every £1.00 spent on capital, approximately £4.60 is spent on wages. The industry is dominated by producers that use modern manufacturing plants and have easy access to capital. Expensive factory equipment is needed for most industry operations. Conveyor belts and centrifugal sorting machines are needed to sort potatoes, industrial slicers and water cannons are needed to cut them and huge baking ovens and frying vats are needed to cook the slices. At the Kettle Chips factory, for example, it takes just 15 minutes for a soil-covered potato to be cleaned, chopped, cooked, seasoned and packaged. Labour is generally unskilled, but a lot of people are required... purchase to read more