Industry Analysis & Industry Trends
The Plus-Size Women's Clothing Stores industry has expanded substantially over the past five years. Whilst many other retail industries have struggled over the past five years, as consumers became more value conscious due to the lingering effects of the economic downturn, the Plus-Sized Women Clothing Stores industry has benefited from increased consumer demand. Key developments over the past five years have been the changing attitudes towards plus-size fashion and the growing customer base. Over the past five years popular celebrities and fashion advertising campaigns have contributed towards changing the perceptions of plus-size women and the fashion options available to them. As a result, plus-size women have increasingly demanded more fashion-forward clothing... purchase to read more
Industry Report - Industry Analysis Chapter
The Plus-Size Women’s Clothing Stores industry has expanded strongly over the past five years, outperforming other industries in the retail sector. Improving public perceptions of plus-size women, spearheaded by celebrities such as Adele and plus-size models such as Tess Holliday have led to plus-size women demanding more fashionable clothing, which has stimulated increased demand for the industry’s products. It is estimated that revenue will grow at a compound annual rate of 7% over the five years through 2016-17, reaching £720.6 million. Revenue growth has also been supported by rising obesity levels and increases in household disposable income.
Attitudes towards plus-size fashion have changed over the past decade. Pos.. purchase to read more