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Pizza Delivery & Takeaway in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pizza Delivery & Takeaway Market Research Report | SIC UK0.006 | Mar 2017

Healthy performance: Consumer's desire for convenience has supported consistent growth

IBISWorld’s Pizza Delivery & Takeaway market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Domino's Pizza Group Ltd Domino's Pizza Group Ltd market share
Papa John's Pizza Papa John's Pizza market share
Pizza Hut (UK) Limited Pizza Hut (UK) Limited market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Threats & Opportunities
  • Consumer preference for convenience has supported strong industry revenue growth
  • Customers often seek out takeaways online, a trend boosted by the rise of online takeaway directories
  • Demand for full-service restaurants is expected to rise, pushing up external competition
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Industry Analysis & Industry Trends

The Pizza Delivery and Takeaway industry has expanded rapidly over the past five years, buoyed by increasing consumer preference for convenience and affordability. Although spending conditions were subdued in the early part of the past five-year period, the industry is expected to grow at a compound annual rate of 5% over the five years through 2016-17. At the start of the period, constrained real wages squeezed consumers’ spending capacity, and many people opted to stay in rather than dine out as a way of reducing their expenditure. Industry operators capitalised on this by launching aggressive advertising campaigns and a series of promotional deals to entice consumers. Major sporting events, such as the FIFA World Cup, have also had a positive effect on revenue... purchase to read more

Industry Report - Industry Analysis Chapter

Over the past five years, the performance of the Pizza Delivery and Takeaway industry has been boosted by consumers’ desire for convenience and affordability. Constrained real incomes, particularly at the beginning of the period, limited people’s spending power. Industry operators responded to tougher conditions by aggressively advertising their offers, attempting to highlight value for money as a selling point. Some consumers also traded down from more expensive meals out to takeaways. Demand has also been supported slightly by longer working hours, as people’s choices have been increasingly driven by convenience. Over the longer term, the shift towards households with two working adults has made convenience increasingly desirable.

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Additional Insights for the Pizza Delivery & Takeaway Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Pizza Delivery & Takeaway Industry are

  • Effective cost control
  • Access to multiskilled and flexible workforce
  • Ability to attract local support/patronage
  • IBISWorld analysts also discuss how external factors such as Real household disposable income and Average weekly hours of work in the Pizza Delivery & Takeaway industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Pizza Delivery & Takeaway Industry?

    Businesses in this industry operate pizza restaurants where food is generally taken away or delivered. The industry includes owner-operated and franchised outlets. The industry does not include predominantly sit-down restaurants.

    Industry Products
    Gourmet and speciality pizzasSides and drinksTraditional pizzas
    Industry Activities
    Pizza deliveryPizza takeaway servicesPizza-related product retailing

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Real household disposable income
  • Average weekly hours of work
  • Demand from takeaway and fast-food restaurants
  • Demand from full-service restaurants
  • Health consciousness
  • Current Performance
  • Convenience tops the list
  • The rise of online ordering
  • Earning a crust
  • Chart: Revenue Growth
  • Industry Outlook
  • A slice of the action
  • Leaner times
  • Table: Pizza Delivery & Takeaway Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pizza Delivery & Takeaway Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Consumers
  • Key Selling Industries
  • Fruit & Vegetable Wholesaling
  • Meat Processing
  • Poultry Meat Processing
  • Seafood Processing
  • Products & Services
  • Traditional pizzas
  • Sides and drinks
  • Gourmet and speciality pizzas
  • Other
  • Chart: Pizza Delivery & Takeaway Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • People aged between 25 and 34
  • People aged between 15 and 24
  • People aged between 35 and 44
  • People aged between 45 and 54
  • People aged between 55 and 64
  • People aged 65 and over
  • Chart: Major Market Segmentation for the Pizza Delivery & Takeaway Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Pizza Delivery & Takeaway
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pizza Delivery & Takeaway Industry
  • Industry Globalization
    Major Companies
    Domino's Pizza Group plc
    Pizza Hut
    Papa John's (GB) Limited
  • Table: Domino's Pizza Group plc - financial performance
  • Table: Pizza Hut - financial performance
  • Table: Papa John's (GB) Limited - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Pizza Delivery & Takeaway Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Pizza Delivery & Takeaway Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
  • A business that pays a company a fee in order to use that firm's trademarks and business system and sell its products or services.
  • Franchisor
  • A company that allows an individual to run an establishment of its business. The company owns the products and trademarks.
  • Online Directory
  • A web search tool that lists information in categories or groupings for the user's convenience.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pizza Delivery & Takeaway:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pizza Delivery & Takeaway market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pizza Delivery & Takeaway, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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