Industry Analysis & Industry Trends
The Personal Trainers industry was affected by the economic downturn and growth since the start of the period, driven by continued public concerns over health and appearance, has therefore been from a relatively depressed base. Consumers continued to trade down from full-service gyms, which promote and provide facilities for personal trainers, to budget gyms that are not often affiliated with industry operators. Personal trainers have faced rising competition from other sport and fitness activities, including branded group classes such as Zumba and spinning.
The industry is highly fragmented and dominated by owner-operators... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Personal Trainers industry is highly fragmented because the vast majority of industry operators are self-employed. Although some trainers are affiliated with gyms and brands, more often than not, they remain self-employed and pay fees to these organisations on a monthly or per-session basis. However, there are exceptions. For example, Virgin Active has become more dominant by employing personal trainers as fully paid members of staff. However, this model is not widespread enough to justify a noticeable increase in concentration. The countervailing trend towards low-cost gyms has helped keep concentration capped. These budget fitness centres provide no-frills access to gym equipment, so personal training is not a perfect fit in this environment. Som.. purchase to read more