Industry Analysis & Industry Trends
The Online Greetings Card Retailers industry sells greetings cards and e-cards online. It has benefited from strong growth in the general online market as consumers have searched for cheaper deals and often preferred the convenience of the online platform. Industry revenue is expected to increase at an impressive compound annual rate of 8.3% over the five years though 2016-17. Operators have also capitalised on innovative product ideas such as personalised cards and e-cards, which have helped draw in consumer interest. This has given industry operators an edge over traditional bricks-and-mortar retailers, as they are able to offer consumers cards for all occasions and allow customers to design cards to their liking... purchase to read more
Industry Report - Industry Products Chapter
The industry's products can be divided into two sections: physical cards purchased online (including personalised cards) and digital cards (including e-cards). The physical card section accounts for approximately 92% of industry revenue. IBISWorld estimates that 30% of physical card sales are personalised in some way. Personalised cards cater to all events from Christmas and birthdays to more obscure niche celebrations. The digital card segment is smaller than the industry's physical offerings but covers the same range of everyday, spring season and Christmas events and milestones.
Physical everyday cards
Everyday cards include birthday, anniversary, congratulations and thank-you cards. Everyday cards are expected to account for 63.5% of revenue. The.. purchase to read more