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Newspaper Publishing in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Newspaper Publishing Market Research Report | SIC J58.130 | Feb 2017

Backs to the paywall: Surviving operators look for ways to gain revenue from online content

IBISWorld’s Newspaper Publishing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Associated Newspapers Associated Newspapers market share
News Corporation News Corporation market share
Telegraph Media Group Ltd Telegraph Media Group Ltd market share
Trinity Mirror plc Trinity Mirror plc market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

In the past 10 years, the traditional revenue model of UK newspaper publishers has been torn up by falling demand for print media and declines in advertising revenue. The transition from print to digital has been far from seamless and publishers are still adapting to online markets. As a result, digital advertising revenue is only growing at a single-digit rate. Over the five years through 2016-17, industry revenue is expected to decline at a compound annual rate of 4.2% to reach £4.7 billion. In 2016-17, revenue is expected to fall by 1.6%.

The two traditional revenue channels for UK newspaper publishers are print advertising and newspaper sales, both of which have contracted in the past five years... purchase to read more

Industry Report - Industry Products Chapter

Selling print advertising

Although the revenue generated by the sale of print advertising in newspapers has lessened in the past five years, it still contributes a large portion of operators' revenue. Traditionally, newspapers have allowed advertisers to reach a broad audience but plummeting circulation figures and the ability to target niche groups online mean that print advertising is no longer as desirable. Although national newspapers can still use their wide reach to attract print advertising, they are vulnerable to reductions in demand from large clients. For example, in 2015, the biggest print advertiser, Sky, cut its newspaper advertising budget by 20%, while Asda and Tesco slashed theirs by 47% and 39% respectively. Alt.. purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Newspaper Publishing Industry?

The Newspaper Publishing industry consists of businesses that produce articles to publish in print and digital editions. The industry includes advertising newspapers, but does not cover news agencies (see IBISWorld report J63.910) or anything published fewer than four times a week.

Industry Products
Selling digital advertisingSelling print advertisingSelling news
Industry Activities
Producing printed and digital newspapersNewsgatheringWriting comment and editorial piecesPublishing advertising newspapers

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