Industry Analysis & Industry Trends
In the past 10 years, the traditional revenue model of UK newspaper publishers has been torn up by falling demand for print media and declines in advertising revenue. The transition from print to digital has been far from seamless and publishers are still adapting to online markets. As a result, digital advertising revenue is only growing at a single-digit rate. Industry revenue is expected to decline at a compound annual rate of 4.8% over the five years through 2016-17 to reach £4.5 billion. In 2016-17, revenue is expected to fall by 3.5%.
The two traditional revenue channels for UK newspaper publishers are print advertising and newspaper sales, both of which have contracted in the past five years... purchase to read more
Industry Report - Starting a New Business Chapter
The internet has revolutionised the Newspaper Publishing industry. Bloggers and individual journalists reporting via Twitter are able to report events almost as soon as they occur. Consequently, the barriers to entering the industry have fallen dramatically. Most online publications can be set up and run at almost no cost. However, many of these online news sites tend to focus on niche areas of reporting for a specific audience, as covering a wider variety of topics is more difficult to achieve. Covering national news still requires significant economies of scale, meaning it is only feasible for big media groups. Nonetheless, it is relatively easy to set up an online-only newspaper and considerably more so than it was when printed papers dominated news consumption... purchase to read more