Industry Analysis & Industry Trends
In the past 10 years, the traditional revenue model of UK newspaper publishers has been torn up by falling demand for print media and declines in advertising revenue. The transition from print to digital has been far from seamless and publishers are still adapting to online markets. As a result, digital advertising revenue is only growing at a single-digit rate. Over the five years through 2016-17, industry revenue is expected to decline at a compound annual rate of 4.2% to reach £4.7 billion. In 2016-17, revenue is expected to fall by 1.6%.
The two traditional revenue channels for UK newspaper publishers are print advertising and newspaper sales, both of which have contracted in the past five years... purchase to read more
Industry Report - Industry Analysis Chapter
Falling circulation numbers and plummeting advertising revenue have created a difficult environment for newspaper publishers over the past five years. Shrinking readership, struggling online subscriptions, the short supply of general advertising and the higher cost of newsprint are all causes for concern. Despite the steady rise of revenue from online advertising, industry revenue is expected to decline at a compound annual rate of 4.2% over the five years through 2016-17. As a result, many publishers have attempted to cut costs by thinning out workforces, resulting in employment numbers and average wages both declining. In 2016-17, industry revenue is expected to fall by 1.6% to £4.7 billion.
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