Industry Analysis & Industry Trends
The Motorcycle Manufacturing industry was on the brink of collapse until the rejuvenation of Triumph in the 1980s, which sparked an industry revival. Triumph remains the only major manufacturer in the industry and the company contributes the majority of industry revenue. Triumph's success over the past five years has driven industry revenue through what would have otherwise been a difficult period. Although other companies are considerably smaller, they have managed to find their place in the global market by successfully targeting niche markets. As a result, industry revenue is forecast to expand at a compound annual rate of 2.6% over the five years through 2016-17 to reach £451.7 million.
A large proportion of industry growth can attributed to the huge success of Triumph... purchase to read more
Industry Report - Starting a New Business Chapter
The cost of setting up a factory to produce motorcycles is significant and acts as a deterrent to any new prospective entrant into the market. Motorcycles need to be produced on a large scale in order to recoup the fixed costs associated with factory outlays, which may be difficult for a new player. The domestic market has a very high level of penetration from foreign manufacturers that are able to produce bikes at far lower costs per unit. New entrants also face barriers due to motorcycle riders having existing brand loyalties. This would be significantly lower for any established global motorcycle brand, especially one that has a strong foothold in the retail market... purchase to read more