Industry Analysis & Industry Trends
Although consumer demand has been fuelled by solid growth in the number of mobile connections and continuing advances in product design and technology, these changes have not translated well into the retail market. Instead, industry operators have faced a difficult trading environment. The collapse of Phones 4u in September 2014 caused industry revenue to decline by 17.3% in 2014-15. However, following the sale of Phones 4u retail units, other companies within the industry were able to expand, boosting total industry revenue by approximately 18.9% the following year. Revenue is expected to decline at a compound annual rate of 1% over the five years through 2016-17 to £3.3... purchase to read more
Industry Report - Industry Products Chapter
Post-pay mobile phones contracts
Post-pay mobile phones (also known as pay-monthly mobiles) require the consumer to enter into a contract with a network provider under which they receive a monthly bill based on their usage. Selling post-pay or contract mobiles is estimated to account for 51.9% of industry revenue in 2016-17. Over the past five years, there has been a shift from pre-pay to post-pay mobiles. The shift can be attributed to a range of factors, such as the proliferation of cheap mobile contracts, growth in one-month SIM-only contracts and the increasing popularity of smartphones. Frequent new releases of the top smartphones, from Apple and Samsung in particular, have helped support demand for top-end post-pay mobiles.
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