Industry Analysis & Industry Trends
The industry has rebounded over the past five years. Improvements in business confidence and capital expenditure levels have stimulated demand, as firms have started to undertake expansion and innovation activity. Advertising activity has also gained momentum over the five years through 2016-17, triggering demand for media-related research. Widespread attention to the performance of the economy following the recession has fuelled demand for public opinion polling services. Growing demand for online and digital research services has also supported the industry. However, demand from the public sector weakened as the government struggled to cope with the burgeoning deficit. Industry revenue is estimated to increase at a compound annual rate of 3.4% over the five years through 2016-17... purchase to read more
Industry Report - Industry Key Buyers Chapter
Although many players in the Market Research and Public Opinion Polling industry are large international corporations, overall concentration in the industry is low. The largest four players account for an estimated 16.6% of industry revenue, but many smaller firms work for smaller clients or provide niche services. Concentration has been rising over the past five years as major players have engaged in merger and acquisition activities. One factor behind these acquisitions is the desire of major players to expand their global presence in line with their clients as the industry matures.
The fact that approximately three-quarters of industry players employ fewer than five people highlights the scope for smaller firms to operate successfully alongside larger rivals. By .. purchase to read more