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Market Research & Public Opinion Polling in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Market Research & Public Opinion Polling Market Research Report | SIC M73.200 | Jan 2017

Mixed response: Business confidence is low but public opinion polling is in high demand

IBISWorld’s Market Research & Public Opinion Polling market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Dunnhumby Ltd Dunnhumby Ltd market share
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

The industry has rebounded over the past five years. Improvements in business confidence and capital expenditure levels have stimulated demand, as firms have started to undertake expansion and innovation activity. Advertising activity has also gained momentum over the five years through 2016-17, triggering demand for media-related research. Widespread attention to the performance of the economy following the recession has fuelled demand for public opinion polling services. Growing demand for online and digital research services has also supported the industry. However, demand from the public sector weakened as the government struggled to cope with the burgeoning deficit. Industry revenue is estimated to increase at a compound annual rate of 3.4% over the five years through 2016-17... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The market for research and opinion polling services in the United Kingdom is largely saturated with industry services being widely accepted and used across all sectors of the economy. As a result, the Market Research and Public Opinion Polling industry is in the mature phase of the industry life cycle. Industry value-added, measuring the industry's contribution to the overall economy, is expected to grow at a compound annual rate of 2.5% over the 10 years through 2021-22. Meanwhile, the UK economy is forecast to grow at a compound annual rate of 2.3% over the same period. This indicates that the industry will account for a relatively stable share of the UK economy.

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Industry ProductsRelated ReportsTable of Contents

What is the Market Research & Public Opinion Polling Industry?

Market researchers investigate the behaviour, values and opinions of clients' target markets, providing insights that allow them to better tailor their products, services and marketing. The industry also includes public opinion polling on political, economic or social issues. The primary users of market research are businesses, the media and political figures or parties. Targets include potential customers, actual customers, voters and other businesses and organisations.

Industry Products
Consumer research Media and coverage measurement researchPublic opinion and election pollingBusiness-to-business research
Industry Activities
Conducting market researchMonitoring the mediaPublic opinion polling

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