Industry Analysis & Industry Trends
The Fruit Growing industry consists of over 6,000 establishments and produces over 395,000 tonnes of fruit a year. Soft fruits such as strawberries and raspberries are amongst the most commonly grown in the industry. Apples, including those used for eating, cooking and cider production, pears, plums and cherries are also widely grown. Industry operators only produce about 10% of the fruit consumed in the United Kingdom as British conditions are unsuitable for tropical fruits like bananas and oranges.
Industry performance is primarily driven by changes in demand for fruit. Operators often grow the products that are more popular amongst consumers as they deliver higher profit margins... purchase to read more
Industry Report - Starting a New Business Chapter
The barriers to entering the Fruit Growing industry are low due to the relatively low level of inputs required for industry operations. Additionally, many operators within the industry receive assistance in the form of EU funding, which helps them to sustain their businesses between harvesting periods.
Due to the industry's low level of market share concentration, it is relatively easy for operators to enter the industry. However, as the industry is composed of a large number of small establishments, the level of competition is high. New entrants to the industry often choose to sell specific niche products in order to distinguish themselves from other operators.
Increased innovation in the industry could provide a barrier to potential entrants. Cer.. purchase to read more