Industry Analysis & Industry Trends
The Fruit Drink and Functional Beverage industry has endured a bumpy ride in recent years. Industry revenue has slipped from a position of strong consistent growth, as the economic recovery gathered pace, to a slump in the past two years. During the five years through 2016-17, revenue is forecast to decline at a compound annual rate of 0.1% reaching £1.6 billion. This modest reduction reflects consumer preferences for bottled water and fruit juices. Many consumers view such products as healthier alternatives to industry-related beverages like fruit drinks. Products like sports drinks have suffered from growing concerns regarding sugar and its link to the obesity epidemic. Revenue is expected to decrease at a slower rate of 0.5%... purchase to read more
Industry Report - Industry Products Chapter
Fruit drinks make up the largest product segment in the industry. This category includes nectars, which are fruit drinks that contain between 25% and 99% fruit, as well as juice drinks, which contain between 5% and 25% fruit. Fruit drinks contain more water or sugar than real fruit juice and usually include flavourings, artificial sweeteners and colourings. Fruit drinks have consistently increased their market share over the past five years because value-conscious consumers have been attracted to the variety of flavours on offer and their lower price relative to fruit juice. Producers are expected to adapt to growing demand for healthier beverages by introducing more no added sugar variants of fruit drinks to sustain growth in the next five years.
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