Industry Analysis & Industry Trends
The Florists industry is made up of all enterprises that specialise in the retailing of flower products and the provision of floristry services, whether products and services are purchased in store or online. The industry excludes non-specialist online retailers, supermarkets and department stores. Competition from these large external players has been the main challenge over the past five years, pushing traditional florists to the fringes of the market. Supermarkets are increasingly viewed as cheap, convenient and quality places to purchase flowers, at the cost of specialist retailers. The market for flowers and plants has shrunk significantly as household expenditure on these products has fallen.
Industry revenue is expected to decrease at a compound annual rate of 2.4%... purchase to read more
Industry Report - Industry Products Chapter
Arranged cut flowers
Florists draw the majority of their revenue from the sale of arranged cut flowers. This segment is expected to generate 55.2% of revenue in 2016-17. Products in this segment include bouquets made from roses, lilies, orchids, tulips and daisies, among other leading varieties. Arrangements are typically given as gifts, used in weddings and funerals, or purchased for the decoration of homes and offices. Over the five years through 2016-17, this segment is expected to decline in line with the industry as competition from other retailers has increased.
Giftware and other products are expected to account for 23.4% of industry revenue in 2016-17. Thi.. purchase to read more