Industry Analysis & Industry Trends
The Florists industry is made up of all enterprises that specialise in the retailing of flower products and the provision of floristry services, whether products and services are purchased in store or online. The industry excludes non-specialist online retailers, supermarkets and department stores. Competition from these large external players has been the main challenge over the past five years, pushing traditional florists to the fringes of the market. Supermarkets are increasingly viewed as cheap, convenient and quality places to purchase flowers, at the cost of specialist retailers. The market for flowers and plants has shrunk significantly as household expenditure on these products has fallen.
Industry revenue is expected to decrease at a compound annual rate of 2.4%... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Florists industry is considered to be in the decline stage of its life cycle, even though some areas of the industry are growing. Industry value added, a measure of the industry's contribution to the overall economy, is expected to decrease at a compound annual rate of 0.2% over the 10 years through 2021-22. In comparison, GDP is expected to grow at a compound annual rate of 2.3% over the same period, indicating that the industry's contribution to the economy is decreasing. Additionally, the number of establishments in the industry is expected to fall at a compound annual rate of 0.6% over the period, with fewer specialist florists operating in the industry in 2021-22 than 10 years earlier. Inc.. purchase to read more