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Computer Game Publishing in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Computer Game Publishing Market Research Report | SIC J58.210 | Jun 2017

Next level: Revenue growth is projected to slow as consumers anticipate new consoles

IBISWorld’s Computer Game Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Activision Blizzard UK Limited Activision Blizzard UK Limited market share
Electronic Arts Ltd Electronic Arts Ltd market share
Microsoft Ltd Microsoft Ltd market share
Nintendo of Europe GMBH Nintendo of Europe GMBH market share
Ubisoft Entertainment S.A. Ubisoft Entertainment S.A. market share
Industry Statistics & Market Size
Annual Growth 13-18
Annual Growth 18-23
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Industry Threats & Opportunities
  • Game sales are expected to slow as consumers anticipate the release of new gaming consoles
  • Mobile games are a fast-growing market and tend to support smaller developers and publishers
  • Restrictions to the freedom of movement with the European Union will be a barrier to recruiting overseas talent
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Industry Analysis & Industry Trends

Games published for the major games consoles are the biggest source of revenue in the Computer Game Publishing industry, but social games played online and on mobile phones are playing an increasingly large part. Video games have now become a common form of entertainment for a large proportion of the population, although many of these are casual rather than regular gamers. Games are now played by many people outside the obvious market for games. Women currently constitute 52% of gamers in the United Kingdom, and mobile phone gaming has opened the door to a large, previously untapped market. User-friendly devices, such as the iPad and Google Nexus, are encouraging older generations to play games... purchase to read more

Industry Report - Industry Investment Chapter

The Computer Game Publishing industry has a medium level of capital intensity. Game publishers typically have reasonably high wage costs because the publishing process requires human capital to a large extent. The various roles of a publisher, including producing, translating and marketing games, are all highly dependent on skilled labour. Producing games involves monitoring the progress of game developers and managing budgets. IBISWorld estimates publishers in the industry operate with a capital-to-labour ratio of 1:5.01 in 2017-18, which means that for every £1.00 spent on capital, publishers are expected to spend £5.01 on wages.

The industry does incur capital costs in the form of computers and other telecommunication equipment costs. The.. purchase to read more

Additional Insights for the Computer Game Publishing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Computer Game Publishing Industry are

  • Having links with suppliers
  • Access to highly skilled workforce
  • Having a wide and expanding product range
  • IBISWorld analysts also discuss how external factors such as Demand from computer and gaming product retailers and IT and telecommunications adoption in the Computer Game Publishing industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Computer Game Publishing Industry?

    Companies in this industry publish video games for all platforms, including PC, Nintendo Switch, Nintendo 3DS, Microsoft Xbox One, Sony PlayStation 4, Sony PlayStation Vita, mobile devices and online platforms. The industry does not include publishing of non-gaming computer software such as operating systems (see IBISWorld report J58.290) or computer game development.

    Industry Products
    Software for Sony consolesSoftware for Nintendo consolesSoftware for Microsoft consolesSoftware for PCsSoftware for other platforms
    Industry Activities
    Distributing gamesAdapting games to the domestic market Testing games Marketing gamesDeveloping artwork and packaging for games

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from computer and gaming product retailers
  • IT and telecommunications adoption
  • Population aged 16 to 25 years
  • Total online expenditure
  • Current Performance
  • Glitch in growth
  • Mobile markets
  • Wider audience
  • Chart: Revenue Growth
  • Industry Outlook
  • Game changer
  • A new channel
  • Strategy game
  • Table: Computer Game Publishing Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Computer Game Publishing Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Supermarkets
  • Computer & Gaming Product Retailers
  • Audio & Video Equipment Retailers
  • Electrical Household Appliance Retailing
  • Key Selling Industries
  • Software Development
  • Products & Services
  • Software for Sony consoles
  • Software for Microsoft consoles
  • Software for other platforms
  • Software for Nintendo consoles
  • Software for PCs
  • Chart: Computer Game Publishing Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Online and digital sellers
  • Supermarkets
  • Other retailers
  • Gaming and computer specialists
  • Chart: Major Market Segmentation for the Computer Game Publishing Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Development costs
  • Licensing fees
  • Marketing
  • Purchases
  • Wages
  • Depreciation, rent and utilities
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Computer Game Publishing
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Computer Game Publishing Industry
  • Industry Globalization
    Major Companies
    Electronic Arts Ltd
    Ubisoft Limited
    Microsoft Ltd
    Nintendo of Europe GmbH
    Activision Blizzard UK Limited
  • Table: Electronic Arts Ltd - financial performance
  • Table: Ubisoft Limited - financial performance
  • Table: Microsoft Ltd - financial performance
  • Table: Nintendo of Europe GmbH - financial performance
  • Table: Activision Blizzard UK Limited - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Computer Game Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Computer Game Publishing Industry
  • Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
    Eighth-Generation Console
  • The Nintendo Wii U, Sony PlayStation 4 and Microsoft Xbox One are eighth-generation gaming consoles.
  • Home Console
  • A static gaming console intended to be connected to a television set.
  • Localisation
  • The practice of adapting a game to suit a particular country.
  • Massively Multiplayer Online Game (Mmo)
  • An online video game that can be played by many people at the same time.
  • Microtransaction
  • A method whereby a publisher extracts revenue from a gamer by selling small items such as in-game content.
  • Seventh-Generation Console
  • The Nintendo Wii, Sony PlayStation 3 and Microsoft Xbox 360 are seventh-generation gaming consoles.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Computer Game Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Computer Game Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Computer Game Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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