Industry Analysis & Industry Trends
Coffee is one of the most popular beverages in the world. It is also one of the world's most traded commodities, providing employment for about 100 million people globally. According to Whitbread, which owns the fastest growing operator in the industry, Costa, Britons consume approximately 2.8 kilograms of coffee per capita every year, the equivalent of 70 million cups a day. This is significantly less than other European countries, such as Finland, where per capita consumption averages 12.2 kilograms of coffee per year. This is an indication that there is plenty of room for growth in the British market. Britain is the largest instant coffee market in Europe but the industry has recorded buoyant growth in the coffee capsules and ground coffee segments in recent years... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Coffee Processing industry is estimated to have a medium level of market share concentration, since the top four players account for 66.9% of the market. Apart from the two largest firms – Nestle and Jacobs Douwe Egberts – no player has a substantial share of the industry. Costa could become a potential major player after the completion of its new Basildon factory, in 2017. The major players compete fiercely for market share through aggressive promotions, new product introductions and various cross-promotional activities. This is particularly evident in the lucrative instant coffee market, which accounts for the majority of industry revenue. There has been a move towards premium products in the instant segment.
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