Industry Analysis & Industry Trends
The British Ceramic Household and Ornamental Manufacturing industry has struggled in recent years and is expected to continue to do so into the future. Revenue is expected to contract by 2.4% in 2016-17 to reach £420.2 million. Despite a boost in demand thanks to several high profile events during the period, such as the royal wedding, Diamond Jubilee and London 2012 Olympic Games, the industry is still set to register a decline at a compound annual rate of 1.7% over the five years through 2016-17.
The economic downturn decimated household disposable income and shattered business confidence. The lingering effects of the recession continued to affect consumer behaviour during the five-year period... purchase to read more
Industry Report - Industry Analysis Chapter
The UK Ceramic Household and Ornamental Article Manufacturing industry is in decline. Despite the presence of world-renowned ceramic article manufacturers in the United Kingdom, spending on discretionary ceramic goods, especially costly branded items, has long been falling. Cheap imports have captured a healthy portion of the domestic market, eating into industry revenue. The economic downturn further dampened spending on ceramic goods manufactured in the United Kingdom, since businesses and households alike felt the squeeze. Industry revenue is expected to decline by 2.4% to £420.2 million in the current year as a result of these developments. Over the five years through 2016-17, industry revenue is anticipated to contract at a compound annual rate of 1.7%.
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