Industry Analysis & Industry Trends
The Bridal Stores industry is just a small part of the multibillion-pound UK wedding business. Operators in the industry provide wedding gowns and bridal accessories, as well as clothing and accessories for the bridal party. They traditionally benefit from a bride's desire to look good on her wedding day, which often prompts high spending. However, there has been a long-term decline in the UK marriage rate up until quite recently, as society's attitudes to matrimony have changed. In addition, consumer spending was low in the early part of the five-year period due to the effects of a faltering economic recovery. The average spend on weddings and expenditure on bridalwear were relatively low as a result.
The industry is also facing growing competition from external operators... purchase to read more
Industry Report - Industry Products Chapter
Wedding dresses account for the vast majority of revenue generated by the Bridal Stores industry. A multitude of designs, styles and fabrics are usually on offer so outlets can appeal to a range of consumer tastes and requirements. Different styles of wedding dress are designed to accentuate various parts of the body and allow women to highlight their best features. Almost all dresses sold in the industry fit into one of the following five styles: mermaid, A-line, empire-line, sheath and ball gown. The form of sleeve and strap are also areas where dresses vary. Consumer preferences are often dictated by wider fashion trends and the influence of celebrity culture. Vintage-inspired wedding dresses have become more popular over the past five years.
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