Industry Analysis & Industry Trends
The Breakfast Cereals and Cereal-Based Foods Production industry has stagnated over the past five years as a result of weak demand for industry products, coupled with pressures from major downstream markets for operators to reduce their prices. The industry's main product segments are breakfast cereals and rice. Over the past five years, industry operators have been forced to adapt to new consumer trends in order to remain competitive. Portable versions of breakfast cereals have emerged and microwavable pouches of rice have filled supermarket shelves. Health concerns have also begun to play a much larger role in consumers' food choices and media coverage of the poor nutritional content of many processed cereals has put customers off... purchase to read more
Industry Report - Industry Locations Chapter
Given the non-perishable nature and long shelf life of the industry's products, manufacturers are not constricted to locations close to population centres. Instead, the geographic spread of establishments in the Breakfast Cereals and Cereal-Based Foods Production industry is largely determined by the location of factories belonging to the largest companies. These are often located in areas that have a history of manufacturing.
The East Midlands
The highest concentration of industry establishments is in the East Midlands, which is home to 10 factories owned by Weetabix and one belonging to the own-label cereal manufacturer Bokomo Foods.
The North West
The region with the second highest number of industry establishments is the North West. Man.. purchase to read more