Industry Analysis & Industry Trends
The Breakfast Cereals and Cereal-Based Foods Production industry has stagnated over the past five years as a result of weak demand for industry products, coupled with pressures from major downstream markets for operators to reduce their prices. The industry's main product segments are breakfast cereals and rice. Over the past five years, industry operators have been forced to adapt to new consumer trends in order to remain competitive. Portable versions of breakfast cereals have emerged and microwavable pouches of rice have filled supermarket shelves. Health concerns have also begun to play a much larger role in consumers' food choices and media coverage of the poor nutritional content of many processed cereals has put customers off... purchase to read more
Industry Report - Starting a New Business Chapter
The barriers to entry into the Breakfast Cereals and Cereal-Based Foods Production industry are estimated to be medium, characterised by high start-up costs and strong price competition. The biggest threat facing potential entrants is the established position and brand loyalty that the industry's major companies enjoy, although it seems that their grip may be beginning to slip.
New companies could exploit growing consumer interest in healthy, natural breakfasts to carve out a niche for themselves as people move away from heavily processed breakfast cereals. Non.. purchase to read more