Industry Analysis & Industry Trends
The Bottled Water Production industry has gone from strength to strength in the past five years as consumers have switched to bottled water as a healthy alternative to soft drinks. Thanks to firms' efforts to underline the health benefits of drinking water, through extensive marketing campaigns and sports sponsorships, operators have been able to convince shoppers to pay for a product that is available to them at home for a much lower cost. Over the five years through 2016-17, industry revenue is expected to increase at a compound annual rate of 3.5%, reaching £834.5 million. During the current year, revenue is projected to rise by 2.9%.
A major issue faced by producers is the environmental impact of their packaging... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Bottled Water Production industry is in the mature phase of its life cycle. During the 10 years through 2021-22, the value the industry adds to the economy is forecast to grow at a compound annual rate of 3%, while UK GDP is projected to rise at a compound annual rate of 2.3% over the same period. Although this suggests the company is growing, there are several factors that indicate this is a mature industry. The number of new firms entering the market has been limited by the presence of large foreign competitors. Rising competition has not yet led to the point of saturation but they are already many well-established brands and globally recognised firms operating in the industry. The.. purchase to read more