Industry Analysis & Industry Trends
The Biscuit Production industry produces a range of grain-based snack products. The main products are sweet biscuits, which are estimated to generate 35.6% of revenue in 2016-17, but it also includes crackers, preserved cakes and pastries, and snack foods produced from grain, such as tortilla chips. Demand for biscuits is predominantly driven by demand from supermarkets, grocery wholesalers and bakery retailers, all of which is underpinned by consumer demand. The industry is fairly fragmented, with only two companies holding market shares of more than 5%. These companies are Pladis, formerly United Biscuits, the maker of brands such as McVitie's and Jacob's, and Burton's Foods, owner of Maryland cookies, Jammie Dodgers and Wagon Wheels... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Biscuit Production industry is in the mature stage of its life cycle. The value that the industry adds to the UK economy is estimated to rise at a compound annual rate of 0.5% over the decade through 2021-22, a period during which UK GDP is anticipated to increase at a compound annual rate of 2.3%. This means that the industry's contribution to the economy will shrink over the period.
The industry's products are considered discretionary purchases but have been a staple for decades. This is not forecast to change dramatically, and the popularity of biscuits among all age groups diminishes the risk of the Biscuit Production industry declining. Saturation in the domestic market has left product innovation and heavy marketing the key success factors for industry incumbents. How.. purchase to read more