Industry Analysis & Industry Trends
The Beer Production industry has undergone a volatile period in recent years. High beer duty, growing competition from wine and cider, supermarket discounting and changing social trends have weighed heavily on per capita beer consumption. Drinkers have tired of generic-tasting lagers and begun to look for quality and variety over quantity in their alcoholic beverage choices. The closure of thousands of pubs, which offer producers better profit margins, has also contributed to the industry's relatively flat performance. A recent shift in taste back towards beer, largely due to the booming craft beer segment, has meant industry revenue is estimated to rise at a modest compound annual rate of 0.2% over the five years through 2016-17... purchase to read more
Industry Report - Industry Products Chapter
Beer can be broadly segmented into three major types: ale, lager and stout. Each has its own unique characteristics and can vary between different regions of Britain. Until the 1960s, most beer produced in the United Kingdom was ale or stout. However, the popularity of lager has increased dramatically since the 1970s and it now accounts for almost two-thirds of beer produced in the United Kingdom.
Product segmentation has become less distinct in the past few years due to the development of beers that mix the characteristics of multiple varieties. This can be achieved, for example, by brewing with a bottom-fermenting yeast at unusually high temperatures. This produces a product that is dry (a characteristic of lager), but has malty flavours that are characteristic of ale.
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