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Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | May 2016

Agents of growth: Downstream businesses' expanding budgets have lifted demand for services

IBISWorld’s Advertising Agencies market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Revenue
£20bn
Annual Growth 12-17
3.8%
Annual Growth 17-22
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Profit
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Employment
107,882
Businesses
15,666
Industry Analysis & Industry Trends

The industry has returned to growth during the past five years. Rebounding economic conditions and rising business confidence levels allowed downstream businesses to expand their marketing budgets, which enhanced demand for industry services. In addition, major events such as the 2012 London Olympics and the 2015 Rugby World Cup propelled demand for advertising services. However, demand for print media advertising dwindled during the period due to the significant fall in print media circulation. Households also endured household spending pressures. This restricted industry growth somewhat, as downstream businesses are generally more likely to increase spending on advertising activities when the purchasing power of consumers strengthens... purchase to read more

Industry Report - Industry Analysis Chapter

Industry revenue is forecast to increase at a compound annual rate of 3.8% over the five years through 2016-17. Rebounding economic conditions allowed businesses to expand their marketing budgets, which positively influenced demand for advertising services. The 2012 London Olympics also stimulated demand during the first-year of the period and allowed the industry to return to growth after contracting during the base year. Similarly, major events, such as the 2014 FIFA World Cup, 2014 Commonwealth Games and the 2015 Rugby World Cup, propelled demand. However, British households endured household spending pressures, which restricted improvements in demand, as it reduced the purchasing power of consumers... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
 
Industry Activities
Creating and placing advertisements in mediaCreating and placing outdoor advertisementsCreating and placing online advertisementsProviding consulting and advisory services


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