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Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | May 2017

A strong campaign: The industry is expected to continue to expand despite facing external competition

IBISWorld’s Advertising Agencies market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Annual Growth 13-18
Annual Growth 18-23
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Industry Threats & Opportunities
  • Online advertising revenue has grown, but industry firms have faced external competition
  • Growth in demand from the fast-moving consumer goods sector is limited
  • Firms are likely to continue expanding overseas, although the benefit to the industry will be limited
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Industry Analysis & Industry Trends

Industry revenue is projected to grow at a compound annual rate of 3.9% over the five years through 2017-18. Rebounding economic conditions allowed downstream businesses to expand their marketing budgets during the first three years of the period, enhancing demand. Major events such as the 2015 Rugby World Cup also boosted demand for industry services. Household finances improved and supported expansion, as downstream businesses increase spending on advertising when the purchasing power of consumers strengthens. Online advertising revenue also grew strongly as the number of consumers with access to the internet increased. Nevertheless, the benefits to the industry were curtailed because companies lost market share to external competitors... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The services offered by the Advertising Agencies industry have become a part of daily life for both the public and industry customers. The shift towards online communication and digital media applications has resulted in a high level of competition from external players. As a result, the industry is expected to have entered the mature stage of its life cycle.

Industry value added, which measures the industry’s contribution to the overall economy, is anticipated to grow at a compound annual rate of 4.6% over the 10 years through 2022-23. Meanwhile, the UK economy is forecast to grow at a compound annual rate of 2% over the same period. Alt.. purchase to read more

Additional Insights for the Advertising Agencies Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Advertising Agencies Industry are

  • Having a loyal customer base
  • Having a diverse range of clients
  • Degree of globalisation in the firm
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Real household disposable income in the Advertising Agencies industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Advertising Agencies Industry?

    Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

    Industry Products
    TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
    Industry Activities
    Creating and placing advertisements in mediaCreating and placing outdoor advertisementsCreating and placing online advertisementsProviding consulting and advisory services

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Real household disposable income
  • Demand from television programming and broadcasting
  • Research and development expenditure
  • Percentage of households with internet access
  • Current Performance
  • Industry expansion
  • Demand variation
  • Online advertising growth
  • Profit performance
  • Chart: Revenue Growth
  • Industry Outlook
  • Demand rises
  • Expanding overseas
  • Growth limitations
  • Potential disruptions
  • Margins widen
  • Table: Advertising Agencies Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Advertising Agencies Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Wired Telecommunications Carriers
  • Breakfast Cereals & Cereal-Based Foods Production
  • Motor Vehicle Manufacturing
  • Department Stores
  • Public Relations & Communication Activities
  • Key Selling Industries
  • Market Research & Public Opinion Polling
  • Specialised Design Activities
  • Products & Services
  • Online advertising
  • TV and radio advertising
  • Print media advertising
  • Other
  • Out-of-home advertising
  • Professional consulting
  • Chart: Advertising Agencies Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Fast-moving consumer goods sector
  • Durable goods manufacturers
  • Telecommunications, media and technology sector
  • Health-care sector
  • Retailers
  • Finance sector
  • Other
  • Chart: Major Market Segmentation for the Advertising Agencies Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Advertising Agencies
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Advertising Agencies Industry
  • Industry Globalization
    Major Companies
    WPP plc
  • Table: WPP plc - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Advertising Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Advertising Agencies Industry
  • Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
    Above-The-Line Advertising
  • This includes traditional mass media advertising through newspapers, magazines, radio, TV, the internet and billboards.
  • Below-The-Line Advertising
  • An advertising strategy that targets specific niche audiences.
  • Native Advertising
  • A type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears.
  • Out-Of-Home Advertising
  • Any type of advertising that reaches consumers while they are outside their homes.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Advertising Agencies:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Advertising Agencies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Advertising Agencies, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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