Fair game: Supermarkets and online retailers offer heavy competition on the basis of price

The Toy Retailing industry has come under pressure over the past five years from external competition. Consumer confidence has fallen since 2016-17 due to uncertain future trading relationships with the European Union. Price has therefore become an important factor in deciding where to buy toys and high street footfall has notably decreased across the sector as online sales increased. Industry revenue is expected to contract at a compound annual rate of 0.1% over the five years through 2019-20. However, revenue is expected to grow by 0.2% in the current year due to increasing disposable income and higher employment rates, with industry revenue expected to reach £1.6 billion...read more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25

Industry Threats & Opportunities

  • Supermarkets and online retailers are offering heavy competition on the basis of price
  • Smartphone apps are increasingly competing with physical electronic toys
  • Independent retailers are likely to benefit from operating in niche markets
  • Industry Report - Industry Products Chapter

    Infant, toddler and preschool toysToys aimed at infants up to 12 months old include rattles, squeaky toys, dummies and mobiles. As children progress into the toddler age group they become more mobile and their toy preference shifts to products such as push- and pull-along items and building blocks that help them develop their motor skills. Toys and games aimed at the preschool market, which includes children aged between three and five, are intended to help children learn. Children in this category spend a large proportion of their playtime imitating life surrounding them, so key toys for this market include toy versions of cooking utensils, gardening tools and fancy-dress clothing. The...purchase to read more.

    Additional Insights for the Toy Retailing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Toy Retailing Industry are

  • Ability to control stock on hand
  • Attractive product presentation
  • Highly trained workforce
  • IBISWorld analysts also discuss how external factors such as Consumer confidence index and Real household disposable income in the Toy Retailing industry impact industry performance..

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    What's in this report

    What is the Toy Retailing Industry?

    Firms in this industry retail toys in physical stores and often operate through online portals. Businesses that concentrate on selling video game consoles and software, and online-only businesses that sell toys on the internet are not included in this industry. The industry also excludes supermarkets and department stores.

    Industry Products
  • Infant, toddler and preschool toys
  • Outdoor and sports products
  • Dolls
  • Games and puzzles
  • Arts and crafts
  • Electronic and interactive toys
  • Other toys
  • Industry Activities
  • Toy retailing
  • Game and puzzle retailing
  • Arts and crafts supplies retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer confidence index
  • Real household disposable income
  • IT and telecommunications adoption
  • Demand from supermarkets
  • Population aged 10 years and under

  • Current Performance
  • Toying with competition
  • Tie-in toys
  • Toys “R” Us
  • Consumer confidence
  • Present sales
  • Chart: Revenue Growth

  • Industry Outlook
  • Online operations
  • Product trends
  • Specialisation support
  • Table: Toy Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Toy Retailing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Pre-Primary Education
  • Child Day-Care Centres
  • Consumers

  • Key Selling Industries
  • Clothing Manufacturing
  • Game & Toy Manufacturing
  • Sporting Goods Manufacturing

  • Products & Services
  • Infant, toddler and preschool toys
  • Electronic and interactive toys
  • Outdoor and sports products
  • Games and puzzles
  • Other toys
  • Dolls
  • Arts and crafts
  • Chart: Toy Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 25-59
  • Consumers aged 60 and older
  • Consumers younger than 25
  • Chart: Major Market Segmentation for the Toy Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Toy Retailing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Toy Retailing Industry

  • Industry Globalization
    Smyths Toys UK Limited, The Entertainer (Amersham) Limited, The Disney Store Limited,
  • Table: Smyths Toys UK Limited - financial performance
  • Table: The Entertainer (Amersham) Limited - financial performance
  • Table: The Disney Store Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Toy Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Toy Retailing Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Marketing (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Buying Group
  • An organisation or association of small businesses that combine their stock orders to improve their purchasing power.
  • Interactive Toys
  • Electronic toys that users can interact with using buttons and remote controls.
  • Retail Estate
  • A commercial premises.
  • What Our Customers Say

    Why buy this report?

    The Toy Retailing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Toy Retailing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Toy Retailing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Toy Retailing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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