Well promoted: Industry revenue is rising as demand for promotional goods increases

The Promotional Products Distribution industry is expected to expand over the five years through 2019-20. Industry revenue is generated through the design and distribution of promotional products. Operators print and customise everyday items purchased from manufacturers, such as pens, mugs, bags and t-shirts, with speciality advertising to promote downstream products and brands for downstream businesses. Industry performance is therefore contingent on levels of business confidence and activity, which in turn run in line with wider economic conditions, as downstream clients are more likely to expand marketing budgets when demand conditions improve.Industry revenue is expected to increase at a compound annual rate of 3.1% over the five years through 2019-20 to reach £1.1 billion...read more.

Industry Statistics & Market Size
Revenue
£1.1bn
Annual Growth 15-20
3.1%
Forecast Growth 20-25
Profit
Employment
23,492
Businesses
2,165
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Businesses expanded their marketing budgets at the start of the period, supporting revenue
  • Major sporting events have helped boost demand for promotional products
  • Operators are expected to focus on niche segments, such as environmentally friendly products
  • Industry Report - Industry Locations Chapter

    Establishments in this industry are generally located close to business and population centres. Proximity to business centres lowers transportation costs and reduces the time it takes for stock to reach clients. While a large range of businesses use promotional products, the highest concentration of office space is in London, Birmingham and other urban centres.LondonLondon accounts for approximately 22.6% of industry establishments, more than any other UK region. By comparison, London accounts for 13.4% of the population in the United Kingdom. It has a large, global financial sector and is the technology hub of the United Kingdom, with many global tech firms headquartered in London. Wit...purchase to read more.

    Additional Insights for the Promotional Product Distribution Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Promotional Product Distribution Industry are

  • Proximity to key markets
  • Prompt delivery of promotional items to clients
  • Ability to clearly specify requirements to suppliers
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Business profit in the Promotional Product Distribution industry impact industry performance..

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    What's in this report

    What is the Promotional Product Distribution Industry?

    Companies in this industry distribute promotional products (e.g. key chains, magnets and pens). This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

    Industry Products
  • Wearables
  • Bags
  • Drinkware
  • Calendars
  • Office accessories
  • Electronic devices
  • Industry Activities
  • Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Business profit
  • Demand from advertising agencies
  • Number of businesses

  • Current Performance
  • Downstream conditions
  • Major events
  • Integrated marketing
  • Profit performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Prevailing uncertainty
  • Niche markets
  • Profit, enterprises and employment
  • Table: Promotional Product Distribution Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Promotional Product Distribution Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Universities
  • Libraries, Museums & Cultural Activities

  • Key Selling Industries
  • Clothing & Footwear Wholesaling
  • Computer & Peripheral Equipment Wholesaling
  • Newsagents & Stationery Stores
  • Plastic Packing Goods Manufacturing

  • Products & Services
  • Other
  • Wearables
  • Office accessories
  • Bags
  • Drinkware
  • Calendars
  • Electronic devices
  • Chart: Promotional Product Distribution Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising expenditure
  • Special events

  • Major Markets
  • Professional services
  • Retail sector
  • Health-care and medical service providers and manufacturers
  • Other
  • Manufacturing sector
  • Hospitality sector
  • Real estate sector
  • Chart: Major Market Segmentation for the Promotional Product Distribution Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketingOther
  • Chart: Cost Structure Benchmarking – Sector vs Promotional Product Distribution

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Promotional Product Distribution Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Promotional Product Distribution Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Promotional Product Distribution Industry
    Includes:
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Marketing (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Direct Marketing
  • Selling directly to the public, rather than through retailers.
  • Integrated Marketing
  • A form of marketing that blends several channels of advertising.
  • Laser Etching
  • The act of using a laser to engrave a product with a logo or name.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Promotional Product Distribution market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Promotional Product Distribution:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Promotional Product Distribution market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Promotional Product Distribution, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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