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The Online Greetings Card Retailers industry consists of companies that sell greetings cards and e-cards online. The industry has benefited from strong expansion in the wider online market as consumers have searched for cheaper deals and often preferred the convenience of the online platform. Meanwhile, demand for personalised cards has further supported growth. This has given operators an edge over traditional bricks-and-mortar retailers, as they are able to offer consumers cards for all occasions and allow consumers to design cards to their liking. However, competition from physical stores remains fierce, with a number of consumers preferring the personal touch of a physical card. Nonetheless, industry revenue is expected to increase at a compound annual rate of 5.3%...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Demand for personalised cards has given firms an edge over bricks-and-mortar stores
  • Personalised cards have become more popular, as buyers can add their own touch to products
  • Operators are expected to face intensified competition from supermarkets and specialised stores
  • Industry Report - Industry Key Buyers Chapter

    The Online Greetings Card Retailers industry has a high level of market share concentration, due in part to the fact that it is a relatively new industry with a small number of fairly dominant companies. The industry's four largest players are estimated to have a combined market share of approximately 83.7% in 2018-19. Moonpig accounts for the majority of this, estimated at 61.7%, with it being a longstanding established provider of greeting cards. In general, the relative ease at which entrants can establish themselves in the industry allows for small niche players to enter the market without great difficulty. However, establishing a larger mass-market greetings card retailer online is much more difficult due to the high level of competition in that area of the market...purchase to read more.

    Additional Insights for the Online Greetings Card Retailers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Greetings Card Retailers Industry are

  • Ability to quickly adopt new technology
  • Economies of scale
  • Having a cost-effective distribution system
  • IBISWorld analysts also discuss how external factors such as Real household disposable income and Demand from newsagents and stationery stores in the Online Greetings Card Retailers industry impact industry performance..

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    What's in this report

    What is the Online Greetings Card Retailers Industry?

    Companies in this industry sell greetings cards and e-cards online. The industry includes online greetings card retailers that sell physical cards. However, it does not include bricks-and-mortar sales of greetings cards.

    Industry Products
  • Everyday cards
  • Individual Christmas cards
  • Boxed Christmas cards
  • Spring-season cards
  • Digital cards
  • Industry Activities
  • everyday and seasonal cards
  • personalised paper cards
  • e-cards
  • card assortments and boxed stationery
  • other greetings cards
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household disposable income
  • Demand from newsagents and stationery stores
  • Total online expenditure
  • Percentage of households with internet access

  • Current Performance
  • Easy access
  • Signed, sealed, delivered
  • Advertising campaigns
  • Handcrafted success
  • Chart: Revenue Growth

  • Industry Outlook
  • Scribbled out
  • Additional services
  • Table: Online Greetings Card Retailers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Greetings Card Retailers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Dye & Pigment Manufacturing
  • Paper Stationery Manufacturing
  • Printing

  • Products & Services
  • Everyday cards
  • Boxed Christmas cards
  • Spring-season cards
  • Individual Christmas cards
  • Digital cards
  • Chart: Online Greetings Card Retailers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Women
  • Men
  • Organisations
  • Chart: Major Market Segmentation for the Online Greetings Card Retailers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Greetings Card Retailers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Greetings Card Retailers Industry

  • Industry Globalization
    Moonpig.com Limited, Funkypigeon.com Ltd,
  • Table: Moonpig.com Limited - financial performance
  • Table: Funkypigeon.com Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Greetings Card Retailers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Greetings Card Retailers Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Stores that have a physical presence on the high street, in contrast to online retailers.
  • E-Card
  • A greetings card that is designed and sent digitally via email without the need to print or send through the post.
  • Pay-Per-Click Advertisements
  • A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
  • Print-At-Home
  • The process whereby customers are able to purchase digital versions of greetings cards, usually personalised, and print these with their own facilities at their convenience.
  • Spring Season
  • The name given to the cluster of events important to greetings card retailers in spring. Events in spring season include Mother’s Day, Valentine's Day, Father’s Day and Easter.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Greetings Card Retailers market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Greetings Card Retailers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Greetings Card Retailers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Greetings Card Retailers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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