The new generation: Increased demand from older people and the 5G roll-out benefits revenue

Over the past five years, solid growth in the number of mobile connections and continued advances in product design have supported consumer demand. However, these changes have not translated well into the retail market. Mobile phone retailers have been challenged by heightened competition from external retailers, in addition to a shift in consumer purchasing trends and increased saturation of the mobile phone market. Nevertheless, rising smartphone penetration, particularly amongst those aged 55 and over, has provided opportunities in higher-margin product segments. Industry revenue is expected to increase at a compound annual rate of 2.1% over the five years through 2019-20, reaching £3.4 more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25
Market Share of Companies

Industry Threats & Opportunities

  • Following a period of strong growth, revenue has fallen in the face of rising pricing pressures
  • As mobile phone penetration is near-universal, most operators have focused on smartphone upgrades
  • Consolidation activity is expected to increase over the coming years as operators contend with external competition
  • Industry Report - Industry Analysis Chapter

    Operators in the Mobile Telephone Retailers industry have faced challenging operating conditions over the past five years, as subdued economic conditions and changing consumer trends have weighed on demand for mobile phones. The industry performed robustly in the opening part of the period, buoyed by rebounding demand conditions following the fallout from the collapse of the industry’s then second largest company, Phones4u, in September 2014, which significantly depressed industry revenue during the base year. Industry revenue is expected to increase at a compound annual rate of 2.1% over the five years through 2019-20, reaching £3.4 billion, a growth rate somewhat inflated by the low base year. The...purchase to read more.

    Additional Insights for the Mobile Telephone Retailers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Mobile Telephone Retailers Industry are

  • Ability to control stock on hand
  • Ability to quickly adopt new technology
  • Close monitoring of competition
  • IBISWorld analysts also discuss how external factors such as Consumer confidence index and Real household disposable income in the Mobile Telephone Retailers industry impact industry performance..

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    What's in this report

    What is the Mobile Telephone Retailers Industry?

    Retailers in this industry sell mobile telephones. The industry does not include mobile telephone services or outlets run by networks (see IBISWorld report J61.200).

    Industry Products
  • Post-pay mobile phones contracts
  • Blended mobile phones contracts
  • Pre-pay mobile phones
  • Industry Activities
  • Post-pay mobile telephone retailing
  • Pre-pay mobile telephone retailing
  • Mobile telephone accessories retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer confidence index
  • Real household disposable income
  • Number of mobile connections
  • IT and telecommunications adoption

  • Current Performance
  • Company collapse
  • Smart retail
  • Data demand
  • Industry competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand trends
  • Competitive pressures
  • Profitability and enterprises
  • Table: Mobile Telephone Retailers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Mobile Telephone Retailers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Communication Equipment Manufacturing
  • Electronic & Telecommunications Equipment Wholesaling
  • Wireless Telecommunications Carriers

  • Products & Services
  • Post-pay mobile phones contracts
  • Blended mobile phones contracts
  • Pre-pay mobile phones
  • Other
  • Chart: Mobile Telephone Retailers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged between 25 and 54 years
  • People aged 55 years and over
  • People aged between 15 and 24 years
  • Businesses
  • Chart: Major Market Segmentation for the Mobile Telephone Retailers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Mobile Telephone Retailers

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Mobile Telephone Retailers Industry

  • Industry Globalization
    Dixons Carphone plc,
  • Table: Dixons Carphone plc - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Mobile Telephone Retailers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Mobile Telephone Retailers Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Marketing (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Mobile Termination Rate
  • The fee one mobile phone operator charges another for terminating a call on its network.
  • Mobile Virtual Network Operator (Mvno)
  • An MVNO is a wireless communications services provider that does not own its own network infrastructure. MVNOs buy network time from mobile network operators (MNOs) and resell it to retail customers.
  • Post-Pay
  • A mobile service whereby the consumer enters into a contract and pays for the services used on a monthly basis.
  • Pre-Pay
  • A mobile phone service whereby the consumer purchases credit to use on a network and does not receive a monthly bill.
  • Smartphone
  • A mobile phone that offers advanced capabilities, often with PC-like functionality.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Mobile Telephone Retailers market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Mobile Telephone Retailers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Mobile Telephone Retailers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Mobile Telephone Retailers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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