Strong delivery: A sustained rise in online expenditure has supported the industry's fast growth

Operators in the E-Commerce and Online Auctions industry sell a wide variety of goods through online portals only. Over the past decade, the industry has undergone considerable change. Formerly a declining industry that focused on mail orders and direct sales via TV, radio and telephone, the industry has been reinvigorated by the growth of internet services and rising online spending. According to the Office for National Statistics, total online expenditure as a proportion of all retailing has increased from an average of 4.9% in 2008 to 18% in October 2018.Rising computer literacy rates, increasing internet access and faster internet speeds have been pivotal to the industry's more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Rising real wages and strong seasonal demand are expected to support current-year growth
  • Operators have been able to increasingly capitalise on the social media boom
  • Operators will have to continue to invest in logistics to meet growing consumer expectations
  • Industry Report - Starting a New Business Chapter

    The E-Commerce and Online Auctions industry has low barriers to entry. The rapid entry of a number of new players over the past five years indicates the ease of entry into the industry. Due to the wide range of products available on the internet, potential entrants can target a specific niche market and earn significant profit. Additionally, the costs of establishing online retail operations are low, which supports the entry of smaller players. Depending on the type of products being sold by the prospective retailer, large marketing budgets are not immediately required if the retailer seeks to only sell to a niche group. Online advertising systems such as Google AdWords offer a straightforward and affordable means of marketing a business to particular online audiences. How...purchase to read more.

    Additional Insights for the E-Commerce & Online Auctions Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the E-Commerce & Online Auctions Industry are

  • Ability to quickly adopt new technology
  • Economies of scale
  • Having a cost effective distribution system
  • IBISWorld analysts also discuss how external factors such as Real household disposable income and Percentage of households with internet access in the E-Commerce & Online Auctions industry impact industry performance..

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    What's in this report

    What is the E-Commerce & Online Auctions Industry?

    Operators in this industry retail a wide variety of products via the internet, mail order, TV and phone. Online auction sites are included, but the sale of motor vehicles and motor vehicle parts is not covered. The industry also excludes retailers that have a high-street presence but also sell products through the internet and other channels.

    Industry Products
  • Clothing, footwear and accessories
  • Consumer electronics
  • Food, drink and groceries
  • Sporting equipment, toys and games
  • Cosmetics and fragrances
  • Home furnishing, decorations and other household goods
  • Digital music and e-books
  • Delivery receipts & other
  • Industry Activities
  • Selling goods online
  • Selling goods via mail order
  • Selling goods via online auctions
  • Selling goods via phone and TV
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household disposable income
  • Percentage of households with internet access
  • Total online expenditure
  • Demand from department stores

  • Current Performance
  • Internet accessibility
  • Payment methods and financing
  • Value-added services
  • Technology and advertising
  • Volatile revenue
  • Competitive landscape and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue growth
  • Value-added growth
  • Pricing and products
  • Marketing activity
  • Potential threats
  • Trade troubles
  • Market structure and profit
  • Table: E-Commerce & Online Auctions Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - E-Commerce & Online Auctions Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Clothing & Footwear Wholesaling
  • Computer & Peripheral Equipment Wholesaling
  • Electronic & Telecommunications Equipment Wholesaling
  • Postal & Courier Activities
  • Sound Recording & Music Publishing

  • Products & Services
  • Clothing, footwear and accessories
  • Consumer electronics
  • Food, drink and groceries
  • Delivery receipts & other
  • Sporting equipment, toys and games
  • Cosmetics and fragrances
  • Home furnishing, decorations and other household goods
  • Digital music and e-books
  • Chart: E-Commerce & Online Auctions Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged between 25 and 34
  • People aged between 35 and 44
  • People aged between 18 and 24
  • People aged between 45 and 64
  • People aged under 18
  • People aged between aged 60 and over
  • Chart: Major Market Segmentation for the E-Commerce & Online Auctions Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesAdvertisingShipping and transportDepreciationOther
  • Chart: Cost Structure Benchmarking – Sector vs E-Commerce & Online Auctions

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the E-Commerce & Online Auctions Industry

  • Industry Globalization Inc,
  • Table: Inc - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the E-Commerce & Online Auctions Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the E-Commerce & Online Auctions Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Big Data
  • Large data sets that operators can obtain from business transactions. Firms analyse the data to reveal patterns and trends in customers’ consumption habits.
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  • Transfer Pricing
  • The price at which divisions of a company transact with each other.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s E-Commerce & Online Auctions market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on E-Commerce & Online Auctions:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The E-Commerce & Online Auctions market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on E-Commerce & Online Auctions, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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