Keeping in touch: Firms have embraced new media channels, supporting revenue growth

The Public Relations and Communication Activities industry has performed well over the past five years. Demand for public relations (PR) and communication services depends on business expenditure and, more specifically, the size of a company's marketing budget, which is largely determined by business confidence levels. The growing awareness of the benefits of effective PR and communication has resulted in the industry growing over the past five years, particularly during the first half of the period. The shift away from traditional media towards more direct contact with a target audience has also helped industry operators. That said, revenue has been very volatile over the past five years. Overall, revenue is expected to rise at a compound annual rate of 2.2%...read more.

Industry Statistics & Market Size
Revenue
£2.5bn
Annual Growth 14-19
2.2%
Forecast Growth 19-24
Profit
Employment
28,459
Businesses
5,174

Industry Threats & Opportunities

  • Awareness of the benefits of effective PR and communication has supported the industry
  • Firms have benefited from the growing use of targeted and cost-effective methods of reaching customers
  • Firms are expected to acquire businesses in other areas of marketing communications to broaden their expertise
  • Industry Report - Industry Locations Chapter

    Business activity in the Public Relations and Communication Activities industry generally tends to follow the pattern of economic activity. Owing to London’s dominance in the industry, however, other regions’ share of industry revenue tends to be lower than their respective share of economic activity.LondonLarge companies and government clients make up the bulk of spending on PR and communication services, with services most often provided to clients at company head offices. London, as a major corporate and financial centre and home to the head offices of many national and international organisations, is the dominant geographic market for the Public Relations and Communication Activities industry, accounting for approximately 40% of industry establishments. Man...purchase to read more.

    Additional Insights for the Public Relations & Communication Activities Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Public Relations & Communication Activities Industry are

  • Ability to quickly adopt new technology
  • Having a good reputation
  • Providing client confidentiality
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Demand from market research and public opinion polling in the Public Relations & Communication Activities industry impact industry performance..

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    What's in this report

    What is the Public Relations & Communication Activities Industry?

    Operators in this industry provide public relations and communication advice, guidance and operational assistance, including lobbying activities. The advice is offered to businesses, non-profit organisations and official institutions. The industry does not cover advertising agencies and media representation (see IBISWorld report M73.110) or market research and public opinion polling (see IBISWorld report M73.200).

    Industry Products
  • External reputation management
  • Branding and marketing
  • Communication services
  • Campaigning
  • Information provision
  • Other services
  • Industry Activities
  • Advising on reputation management
  • Advising on branding and marketing
  • Providing public relations advice
  • Campaigning
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Demand from market research and public opinion polling
  • Percentage of households with internet access
  • Public concern over environmental issues
  • Demand from advertising agencies
  • Government capital expenditure

  • Current Performance
  • Demand conditions
  • New media channels and globalisation
  • Waning wage
  • Chart: Revenue Growth

  • Industry Outlook
  • Adopting new platforms
  • Consolidation

    and expansion

  • Ethical messaging
  • Profit and employment
  • Table: Public Relations & Communication Activities Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Public Relations & Communication Activities Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Basic Pharmaceutical Product Manufacturing
  • Building Project Development
  • Banks
  • Estate Agents
  • Financial Management

  • Key Selling Industries
  • Advertising Agencies
  • Market Research & Public Opinion Polling

  • Products & Services
  • External reputation management
  • Branding and marketing
  • Communication services
  • Campaigning
  • Information provision
  • Other services
  • Chart: Public Relations & Communication Activities Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumer goods and services sector
  • Business services sector
  • Non-commercial services sector
  • Media and technology sector
  • Public sector
  • Industrial sector
  • Other
  • Chart: Major Market Segmentation for the Public Relations & Communication Activities Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Public Relations & Communication Activities

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Public Relations & Communication Activities Industry

  • Industry Globalization
    WPP plc, Omnicom Group Inc,
  • Table: WPP plc - financial performance
  • Table: Omnicom Group Inc - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Public Relations & Communication Activities Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Public Relations & Communication Activities Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    C-Level
  • A company's most senior executives. Titles usually start with the letter C, for chief.
  • Geotagging
  • Adding location data to various media, such as photographs, websites or messages.
  • Social Media
  • Websites that allow people and businesses to interact with each other. Examples include Facebook and Twitter.
  • What Our Customers Say

    Why buy this report?

    The Public Relations & Communication Activities market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Public Relations & Communication Activities:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Public Relations & Communication Activities market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Public Relations & Communication Activities, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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