Positive developments: Industry revenue increases thanks to the rising marriage rate

The industry offers professional photography services, including video recording, to private consumers and businesses. Revenue is expected to increase at a compound annual rate 2.2% over the five years through 2018-19 to reach £1.7 billion. Rebounding economic conditions, relatively strong business confidence, growing advertising activity and rising disposable incomes promoted demand during the first two years. The marriage rate also started to trend upwards and increased demand. In addition, major events like the 2015 general election enhanced demand. However, technological developments and the declining cost of photography equipment enabled consumers to take their own high-quality photographs...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The increasing marriage rate has supported industry demand over the past five years
  • Advancements in technology mean amateur photographers can take higher quality photographs
  • Further growth of online advertising is expected to support demand from advertising agencies
  • Industry Report - Industry Key Buyers Chapter

    The Photographic Activities industry has a low level of market share concentration. In 2018-19, the four largest players operating in the industry are estimated to have a combined market share of less than 10%. However, market share concentration varies by location and product segment.The industry is highly fragmented, with many small businesses and non-employers operating in the industry. This is confirmed by the fact that over 97.2% of industry operators employed fewer than 10 people in 2017. Only 0.2% of industry operators employed 100 people or more. Industry concentration remained low over the past five years, and it is expected to remain at a low level over the five years through 2023-24...purchase to read more.

    Additional Insights for the Photographic Activities Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Photographic Activities Industry are

  • Production of goods currently favoured by the market
  • Effective product promotion
  • Ability to effectively communicate and negotiate
  • IBISWorld analysts also discuss how external factors such as Marriage rate and Demand from advertising agencies in the Photographic Activities industry impact industry performance..

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    What's in this report

    What is the Photographic Activities Industry?

    The industry includes professional photographers and photographic processing services. Services provided by industry operators include portrait and aerial photography, specialist photography, photojournalism and the video recording of special events. The industry excludes the processing of motion pictures for the TV industries.

    Industry Products
  • Commercial and industrial photography
  • Advertising and fashion photography
  • Portraiture
  • Wedding photography
  • Photographic processing services
  • School and graduation photography
  • Industry Activities
  • Portrait photography
  • Aerial photography
  • Photomicrography
  • Commercial photography
  • Video recording of events
  • Photojournalism
  • Film processing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Marriage rate
  • Demand from advertising agencies
  • Business confidence index
  • IT and telecommunications adoption
  • Real household disposable income

  • Current Performance
  • Wedding photos
  • Demand for other photos
  • Technological changes
  • Margins widen
  • Chart: Revenue Growth

  • Industry Outlook
  • Wedding clicks
  • Corporate snaps
  • Growth avenues
  • Margins improve
  • Potential adversities
  • Table: Photographic Activities Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Photographic Activities Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Magazine Publishers
  • Estate Agents
  • Advertising Agencies
  • Specialised Design Activities
  • Travel Agencies
  • Consumers

  • Key Selling Industries
  • Electronic & Optical Equipment Repair
  • Manufacture of Office Machinery and Equipment (Except Computers and Peripheral Equipment)
  • Paper & Paperboard Manufacturing
  • Printing

  • Products & Services
  • Wedding photography
  • Advertising and fashion photography
  • Commercial and industrial photography
  • Photographic processing services
  • School and graduation photography
  • Portraiture
  • Other
  • Chart: Photographic Activities Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Private consumers
  • Private sector
  • Other
  • Chart: Major Market Segmentation for the Photographic Activities Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Photographic Activities

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Photographic Activities Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Photographic Activities Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Photographic Activities Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Aerial Photography
  • The taking of photographs of the ground from an elevated position.
  • Portraiture
  • The act of producing an artistic representation of a person.
  • Tripod
  • A three-legged frame that is used to stabilise and elevate a camera, a flash unit, or other photographic equipment.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Photographic Activities market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Photographic Activities:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Photographic Activities market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Photographic Activities, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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