Toying with demand: Domestic demand is likely to be adversely affected by rising inflation

The industry has rebounded over the past five years, from contractions prior to the start of the period, driven by export revenue supported by the reputation and quality advantages of UK manufacturers. Domestic demand conditions improved thanks to rebounding economic conditions and the expansion in the population aged 10 and under. Gambling and betting firms also reaped the benefits of favourable conditions during many years, which positively influenced demand for some professional games. Nevertheless, rising import competition has limited growth from higher domestic demand. Foreign-made toys and games provided strong competition for UK-manufactured goods. Industry revenue is expected to increase at a compound annual rate of 0.4% over the five years through 2017-18...read more.

Industry Statistics & Market Size
Revenue
£559m
Annual Growth 13-18
0.4%
Forecast Growth 18-23
Profit
Employment
5,652
Businesses
580
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Domestic demand conditions are likely to be adversely affected by inflationary pressure
  • Children now outgrow toys at a younger age, supporting demand for electronic toys
  • Gambling and betting firms are anticipated to grow at a slower pace due to recent legislation
  • Industry Report - Industry SWOT Analysis Chapter

    The Game and Toy Manufacturing industry is in the mature stage of its life cycle. Over the 10 years through 2022-23, industry value added, which measures the industry's contribution to GDP, is expected to increase at a compound annual rate of 3%. Meanwhile, the economy is expected to grow at a compound annual rate of 2% over the same period. Although this indicates that the industry will grow at a faster pace than the overall UK economy, this is because the industry started the period on a low base.Industry operators lost domestic market share during the past five years and this trend is anticipated to continue during the next five years, as competition from overseas rivals intensifies. Mea...purchase to read more.

    Additional Insights for the Game & Toy Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Game & Toy Manufacturing Industry are

  • Ability to control stock on hand
  • Establishment of export markets
  • Effective quality control
  • IBISWorld analysts also discuss how external factors such as Demand from toy retailing and Population aged 10 years and under in the Game & Toy Manufacturing industry impact industry performance..

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    What's in this report

    What is the Game & Toy Manufacturing Industry?

    Operators in this industry manufacture games and toys for professional, arcade or personal use. The manufacture of automatic bowling alley equipment, video game consoles and bicycles is excluded from the industry.

    Industry Products
  • Traditional toys and games
  • Electronic toys and games
  • Professional and arcade games
  • Industry Activities
  • Manufacturing dolls, garments and accessories
  • Manufacturing action figures, toy animals and toy musical instruments
  • Manufacturing board games, puzzles and playing cards
  • Manufacturing scale models, including electronic trains and construction sets
  • Manufacturing wheeled toys like plastic bicycles and tricycles
  • Manufacturing coin-operated games, billiard tables and special tables for casino games
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from toy retailing
  • Population aged 10 years and under
  • Real effective exchange rate
  • Real household disposable income
  • Demand from gambling and betting activities

  • Current Performance
  • Industry changes
  • Domestic demand improves
  • Changing preferences
  • Toying with trade
  • Margins improve
  • Chart: Revenue Growth

  • Industry Outlook
  • Domestic conditions
  • Intense import competition
  • Manufacturing margin growth
  • Table: Game & Toy Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Game & Toy Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Department Stores
  • Toy Retailing
  • Consumers

  • Key Selling Industries
  • Freight Road Transport
  • Metal & Metal Ore Wholesaling
  • Warehousing & Storage

  • Products & Services
  • Professional and arcade games
  • Traditional toys and games
  • Electronic toys and games
  • Chart: Game & Toy Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Exports
  • Wholesalers
  • Retailers
  • Other
  • Chart: Major Market Segmentation for the Game & Toy Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciationOther expenses
  • Chart: Cost Structure Benchmarking – Sector vs Game & Toy Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Game & Toy Manufacturing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Game & Toy Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Game & Toy Manufacturing Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Interactive Toys
  • Electronic toys that interact with users via push buttons or remote controls.
  • Multiples
  • A term given to describe a chain store concept.
  • Plush Goods
  • Toys that are sewn from a textile and stuffed with a soft material.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Game & Toy Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Game & Toy Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Game & Toy Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Game & Toy Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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