Fragile future: Revenue growth is expected to slow as uncertainty weighs on confidence

The Ceramic Household and Ornamental Manufacturing produces a range of tableware, kitchenware, general household goods and ornamental articles from a variety of ceramics, including earthenware, porcelain and stoneware. Industry products include tableware, kitchenware, vases, statuettes and figurines, decorative dishes and other household ornaments, as well as bathroom articles such as soap dispensers. The industry has performed well over the past five years with revenue is anticipated to increase at a compound annual rate of 2.7% over the five years through 2019-20.Growth has been supported by a series of government policies aimed at boosting the innovative capacity of the wider manufacturing more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25

Industry Threats & Opportunities

  • Interest in high-quality British goods has contributed to the industry’s expansion
  • Industry revenue has been supported by numerous national celebrations
  • Domestic tourism numbers are likely to boost demand from the hospitality and dining sectors
  • Industry Report - Starting a New Business Chapter

    The industry is subject to moderate and increasing barriers to entry. New entrants will encounter difficulties entering the intensely competitive domestic market for ceramic tableware and kitchenware. Larger local manufacturers generally have high-profile branding, such as Spode and Royal Worcester, which commands loyalty from customers, particularly for collector pieces. Leading players also have established distribution networks and often have a secure presence on international markets.Import penetration dominates the UK market for ceramics and many local firms are struggling to retain market share against an avalanche of cheap imports. Any...purchase to read more.

    Additional Insights for the Ceramic Household & Ornamental Article Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Ceramic Household & Ornamental Article Manufacturing Industry are

  • Access to the latest available and most efficient technology and techniques
  • Ability to accommodate environmental requirements
  • Having a high profile in the market
  • IBISWorld analysts also discuss how external factors such as Demand from full-service restaurants and Demand from hotels in the Ceramic Household & Ornamental Article Manufacturing industry impact industry performance..

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    What's in this report

    What is the Ceramic Household & Ornamental Article Manufacturing Industry?

    The industry manufactures ceramic household and ornamental goods. This includes ceramic kitchenware and tableware, figurines, statuettes, pottery and other ornamental household articles. The manufacture of imitation jewellery and ceramic toys is not included in the industry.

    Industry Products
  • Stoneware and earthenware table and kitchenware
  • Porcelain and china tableware
  • Ceramic vases, decorative dishes and other household ornaments
  • Ceramic collectable articles
  • Industry Activities
  • Manufacturing tableware and kitchenware
  • Manufacturing household and toilet articles
  • Manufacturing statuettes and other ornaments
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from full-service restaurants
  • Demand from hotels
  • International tourist numbers
  • Real household disposable income

  • Current Performance
  • Export growth
  • Other growth drivers
  • Industry troubles
  • Profit and market structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue growth
  • International trade
  • Future trade concerns
  • US trade wars
  • Table: Ceramic Household & Ornamental Article Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Ceramic Household & Ornamental Article Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Department Stores
  • Hotels
  • Full-Service Restaurants
  • Consumers

  • Key Selling Industries
  • Dye & Pigment Manufacturing
  • Electricity, Gas, Steam and Air Conditioning Supply
  • Gravel, Sand & Clay Extraction
  • Manufacture of Refractory Products
  • Meat Processing
  • Water Supply; Sewerage, Waste Management and Remediation Activities

  • Products & Services
  • Stoneware and earthenware table and kitchenware
  • Porcelain and china tableware
  • Ceramic vases, decorative dishes and other household ornaments
  • Ceramic collectable articles
  • Other
  • Chart: Ceramic Household & Ornamental Article Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Hospitality and food-service operators
  • Retailers, department stores and specialty homeware stores
  • Household end-users
  • Collectors
  • Wholesalers
  • Other
  • Chart: Major Market Segmentation for the Ceramic Household & Ornamental Article Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitOver the five years through 2019-20, profit is estimated to decline from 11.3% in 2014-15 to 5.2% in the current year. Import penetration has retained a significant share of domestic demand over the past decade. In addition, despite rising demand and industry consolidation, competition remains fierce, limiting margin growth. The average profit margin is pushed upwards by larger firms that have more efficient operations and a solid business base. Most industry firms are small, independent operators that make only a marginal profit. WagesPurchasesDepreciationMarketingRentUtilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Ceramic Household & Ornamental Article Manufacturing

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Ceramic Household & Ornamental Article Manufacturing Industry

  • Industry Globalization
    Churchill China plc, Portmeirion Group UK Ltd, Steelite International Ltd,
  • Table: Churchill China plc - financial performance
  • Table: Portmeirion Group UK Ltd - financial performance
  • Table: Steelite International Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Ceramic Household & Ornamental Article Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Ceramic Household & Ornamental Article Manufacturing Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Exports (2011-2025)
  • Imports (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Marketing (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bone China
  • Porcelain made by mixing clay and bone ash. It is generally translucent white and less brittle than normal porcelain and earthenware.
  • Ceramic
  • Any of various hard, brittle, heat-resistant and corrosion-resistant materials made by shaping and firing a non-metallic mineral such as clay.
  • Earthenware
  • White porous clay fired at between 950§C and 1100§C before being decorated, glazed and fired again.
  • Porcelain
  • A translucent ceramic made from a mixture of kaolin and ball clays, and fired at temperatures of 1200§C to 1800§C. It is often referred to as china because it originated in China.
  • Stoneware
  • Buff or red clay that has been fired at between 1160§C and 1300§C. It is generally water-resistant.
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    Why buy this report?

    IBISWorld’s Ceramic Household & Ornamental Article Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

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    This report on Ceramic Household & Ornamental Article Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Ceramic Household & Ornamental Article Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

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