Bite size: Supermarket price wars have weighed on the industry's profit and revenue growth

Operators in the Potato Crisps and Snacks Production industry include manufacturers of frozen and dehydrated potatoes and producers of potato snacks and crisps. The industry is dominated by well-known brands, but competition varies heavily between the frozen potato and snack segments of the industry. While the Canadian firm McCain Foods dominates the frozen potato segment, the wide range of consumer preferences in the crisps and snacks segment ensures that smaller companies remain competitive.Industry performance has been influenced by consumer trends, such as growing health consciousness amongst British consumers. This has had a negative effect on demand for the more traditional, salt-rich more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Growing health consciousness has reduced demand for traditional, salt-rich products
  • Healthier chips, with just 5% fat content, have grown in popularity over the past five years
  • The depreciation of the pound following the referendum is expected to support export growth
  • Industry Report - Industry Key Buyers Chapter

    The Potato Crisps and Snacks Production industry has a medium level of concentration. The top four players are estimated to account for 49.9% of the market in 2017-18. Competition varies heavily between the frozen and snack segments of the industry. The Canadian firm McCain Foods dominates the frozen segment. However, in the crisps and snacks segment, varying consumer tastes rescue the industry from the grip of global companies. Retailers usually diversify the snacks they have on offer, so an operator in this segment must itself have a diverse brand portfolio to gain market share. Despite the dominance of the larger brands, the industry remains relatively competitive. An ...purchase to read more.

    Additional Insights for the Potato Crisps & Snacks Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Potato Crisps & Snacks Production Industry are

  • Ensuring pricing policy is appropriate
  • Establishment of brand names
  • Maintenance of excellent customer relations
  • IBISWorld analysts also discuss how external factors such as Demand from supermarkets and Health consciousness in the Potato Crisps & Snacks Production industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Potato Crisps & Snacks Production Industry?

    This industry includes companies that manufacture and preserve frozen and dehydrated potatoes. These companies also produce potato snacks, crisps, flour and meal. Industrial potato peeling is also included in the industry. Companies that are contracted by retailers to produce own-label potato products are also included in this industry.

    Industry Products
  • Potato crisps
  • Prepared frozen potatoes
  • Potato snacks
  • Dehydrated mashed potatoes
  • Industry Activities
  • Manufacturing prepared frozen potatoes
  • Manufacturing dehydrated mashed potatoes
  • Manufacturing potato snacks
  • Manufacturing potato crisps
  • Manufacturing potato flour and meal
  • Industrial potato peeling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from supermarkets
  • Health consciousness
  • Demand from grocery wholesaling
  • Demand from pubs and bars

  • Current Performance
  • Healthy snacking
  • Dining out
  • Potato production
  • Frozen frenzy
  • Trading chips
  • Chart: Revenue Growth

  • Industry Outlook
  • Potential problems
  • Own-label options
  • Snacking trends
  • Table: Potato Crisps & Snacks Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Potato Crisps & Snacks Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Grocery Wholesaling
  • Supermarkets
  • Full-Service Restaurants
  • Takeaway & Fast-Food Restaurants
  • Pubs & Bars

  • Key Selling Industries
  • Condiments & Seasoning Manufacturing
  • Vegetable Growing

  • Products & Services
  • Potato crisps
  • Prepared frozen potatoes
  • Potato snacks
  • Dehydrated mashed potatoes
  • Chart: Potato Crisps & Snacks Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets
  • Wholesalers
  • Food-service industries
  • Exports
  • Chart: Major Market Segmentation for the Potato Crisps & Snacks Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Advertising
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Potato Crisps & Snacks Production

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Potato Crisps & Snacks Production Industry

  • Industry Globalization
    McCain Foods (GB) Limited, KP Snacks Limited, Walkers Snack Foods Ltd,
  • Table: McCain Foods (GB) Limited - financial performance
  • Table: KP Snacks Limited - financial performance
  • Table: Walkers Snack Foods Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Potato Crisps & Snacks Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Potato Crisps & Snacks Production Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Dehydrated Mashed Potato
  • Potato that has been cooked, mashed and processed into a powdered form that can be quickly turned back into mash by adding water or milk.
  • Monosodium Glutamate
  • An additive that is included in snacks to enhance their flavour.
  • Saturated Fat
  • Fat consisting only of saturated fatty acids. Consuming large amounts is associated with major health problems, including cardiovascular disease.
  • What Our Customers Say

    Why buy this report?

    The Potato Crisps & Snacks Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Potato Crisps & Snacks Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Potato Crisps & Snacks Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Potato Crisps & Snacks Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Would you like to speak to an IBISWorld representative?