On the grind: Low unemployment and long working hours boost sales of quick, on-the-go products

Operators in the Breakfast Cereals and Cereal-Based Foods Production industry manufacture breakfast cereal foods and mill rice and vegetables. Changing consumer tastes have weighed on the performance of the industry in recent years. Industry revenue is expected to rise at a compound annual rate of just 0.6% over the five years through 2019-20, including a forecast 3.7% increase in the current year, to £2.6 billion. Health concerns have played a much larger role in consumers’ food choices over the period, and media coverage of the high sugar content of many processed cereals has put customers off. Healthier alternatives, such as porridge, muesli and granola, have grown in popularity, as they are perceived as natural, healthy alternatives to traditional cereals...read more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25

Industry Threats & Opportunities

  • Media coverage on the high sugar content of processed cereals has influenced customers
  • Demand for quick, convenient products has grown as the average number of hours worked has risen
  • Potential limitations to trade with the European Union could impede industry revenue growth
  • Industry Report - Industry Key Buyers Chapter

    The Breakfast Cereals and Cereal-Based Foods Production industry is characterised by a low level of market share concentration, with the four largest players, Cereal Partners UK, Weetabix, AFB Grain Products and PepsiCo Inc, estimated to account for 32.6% of industry revenue in 2019-20. The market is dominated by multinational food giants, with all the top four being part of a larger international group. In an attempt to protect their market share in a competitive market, manufacturers have spent large amounts of money on developing new products and maintaining their brand image. Thi...purchase to read more.

    Additional Insights for the Breakfast Cereals & Cereal-Based Foods Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Breakfast Cereals & Cereal-Based Foods Production Industry are

  • Ensuring pricing policy is appropriate
  • Effective quality control
  • Ability to alter goods and services produced in favour of market conditions
  • IBISWorld analysts also discuss how external factors such as World price of wheat and Demand from supermarkets in the Breakfast Cereals & Cereal-Based Foods Production industry impact industry performance..

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    What's in this report

    What is the Breakfast Cereals & Cereal-Based Foods Production Industry?

    The Breakfast Cereals and Cereal-Based Foods Production industry includes companies that manufacture cereal breakfast foods and mill rice and vegetables. It excludes the production of flour and meal from potatoes.

    Industry Products
  • Hot cereals
  • Cold cereals
  • Cereal bars and snacks
  • Rice products
  • Muesli and granola
  • Other products
  • Industry Activities
  • Producing cereal breakfast foods
  • Producing husked, milled, polished, glazed, parboiled or converted rice
  • Producing rice flour
  • Producing flour or meal from dried leguminous vegetables, roots, tubers or edible nuts
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • World price of wheat
  • Demand from supermarkets
  • Average weekly hours of work
  • Health consciousness
  • Real household disposable income

  • Current Performance
  • Health concerns
  • Consumer demands
  • Pricing pressures
  • Chart: Revenue Growth

  • Industry Outlook
  • An uncertain departure
  • Healthy innovation
  • Table: Breakfast Cereals & Cereal-Based Foods Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Breakfast Cereals & Cereal-Based Foods Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Supermarkets
  • Hotels

  • Key Selling Industries
  • Cardboard Packaging & Paper Bag Manufacturing
  • Cereals, Leguminous Crops & Oilseed Growing
  • Grain Milling

  • Products & Services
  • Cold cereals
  • Cereal bars and snacks
  • Rice products
  • Hot cereals
  • Muesli and granola
  • Other products
  • Chart: Breakfast Cereals & Cereal-Based Foods Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets and grocery stores
  • Exports
  • Grocery wholesalers
  • Food-service industries
  • Chart: Major Market Segmentation for the Breakfast Cereals & Cereal-Based Foods Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Breakfast Cereals & Cereal-Based Foods Production

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Breakfast Cereals & Cereal-Based Foods Production Industry

  • Industry Globalization
    Cereal Partners UK, Weetabix Limited, ABF Grain Products Ltd, PepsiCo Inc,
  • Table: Cereal Partners UK - financial performance
  • Table: Weetabix Limited - financial performance
  • Table: ABF Grain Products Ltd - financial performance
  • Table: PepsiCo Inc - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Breakfast Cereals & Cereal-Based Foods Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Breakfast Cereals & Cereal-Based Foods Production Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Exports (2011-2025)
  • Imports (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Marketing (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The process of refining rice by removing the husk and bran layers from paddy rice to create white rice.
  • Muesli
  • A mixture of rolled oats and dried fruits.
  • Own-Label
  • Describes a product that is sold under a supermarket's brand but made by another company.
  • Ready-To-Eat Cereal
  • Cereal that can be consumed without being heated or otherwise prepared. Also referred to as cold cereal.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Breakfast Cereals & Cereal-Based Foods Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
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    This report on Breakfast Cereals & Cereal-Based Foods Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Breakfast Cereals & Cereal-Based Foods Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Breakfast Cereals & Cereal-Based Foods Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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