Next level: Revenue growth is projected to slow as consumers anticipate new consoles

Games published for the major games consoles are the biggest source of revenue in the Computer Game Publishing industry, but social games played online and on mobile phones are playing an increasingly large part. Video games have now become a common form of entertainment for a large proportion of the population, although many of these are casual rather than regular gamers. Games are now played by many people outside the obvious market for games. Women currently constitute 52% of gamers in the United Kingdom, and mobile phone gaming has opened the door to a large, previously untapped market. User-friendly devices, such as the iPad and Google Nexus, are encouraging older generations to play more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Game sales are expected to slow as consumers anticipate the release of new gaming consoles
  • Mobile games are a fast-growing market and tend to support smaller developers and publishers
  • Restrictions to the freedom of movement with the European Union will be a barrier to recruiting overseas talent
  • Industry Report - Industry Analysis Chapter

    Attitudes towards video games have changed significantly in recent decades. They are now one of the major forms of entertainment for children and adults alike. In 2016, video game sales were greater than video or music sales, according to the Entertainment Retailers Association. As games targeting a variety of demographics have taken off, game publishers have found potential in formerly untapped markets. Casual and family-oriented games are published alongside more traditional titles and are rapidly gaining market share. The release of the eighth generation of games consoles in 2012-13 supported revenue growth over the period as consumers have purchased new games for the PlayStation 4 and Xbox One. This growth has naturally slowed as second-hand markets have grown. The...purchase to read more.

    Additional Insights for the Computer Game Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Computer Game Publishing Industry are

  • Having links with suppliers
  • Access to highly skilled workforce
  • Having a wide and expanding product range
  • IBISWorld analysts also discuss how external factors such as Demand from computer and gaming product retailers and IT and telecommunications adoption in the Computer Game Publishing industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Computer Game Publishing Industry?

    Companies in this industry publish video games for all platforms, including PC, Nintendo Switch, Nintendo 3DS, Microsoft Xbox One, Sony PlayStation 4, Sony PlayStation Vita, mobile devices and online platforms. The industry does not include publishing of non-gaming computer software such as operating systems (see IBISWorld report J58.290) or computer game development.

    Industry Products
  • Software for Sony consoles
  • Software for Nintendo consoles
  • Software for Microsoft consoles
  • Software for PCs
  • Software for other platforms
  • Industry Activities
  • Distributing games
  • Adapting games to the domestic market
  • Testing games
  • Marketing games
  • Developing artwork and packaging for games
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from computer and gaming product retailers
  • IT and telecommunications adoption
  • Population aged 16 to 25 years
  • Total online expenditure

  • Current Performance
  • Glitch in growth
  • Mobile markets
  • Wider audience
  • Chart: Revenue Growth

  • Industry Outlook
  • Game changer
  • A new channel
  • Strategy game
  • Table: Computer Game Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Computer Game Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Supermarkets
  • Computer & Gaming Product Retailers
  • Audio & Video Equipment Retailers
  • Electrical Household Appliance Retailing

  • Key Selling Industries
  • Software Development

  • Products & Services
  • Software for Sony consoles
  • Software for Microsoft consoles
  • Software for other platforms
  • Software for Nintendo consoles
  • Software for PCs
  • Chart: Computer Game Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Online and digital sellers
  • Supermarkets
  • Other retailers
  • Gaming and computer specialists
  • Chart: Major Market Segmentation for the Computer Game Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitDevelopment costsLicensing feesMarketingPurchasesWagesDepreciation, rent and utilitiesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Computer Game Publishing

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Computer Game Publishing Industry

  • Industry Globalization
    Electronic Arts Ltd, Ubisoft Limited, Microsoft Ltd, Nintendo of Europe GmbH, Activision Blizzard UK Limited,
  • Table: Electronic Arts Ltd - financial performance
  • Table: Ubisoft Limited - financial performance
  • Table: Microsoft Ltd - financial performance
  • Table: Nintendo of Europe GmbH - financial performance
  • Table: Activision Blizzard UK Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Computer Game Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Computer Game Publishing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Eighth-Generation Console
  • The Nintendo Wii U, Sony PlayStation 4 and Microsoft Xbox One are eighth-generation gaming consoles.
  • Home Console
  • A static gaming console intended to be connected to a television set.
  • Localisation
  • The practice of adapting a game to suit a particular country.
  • Massively Multiplayer Online Game (Mmo)
  • An online video game that can be played by many people at the same time.
  • Microtransaction
  • A method whereby a publisher extracts revenue from a gamer by selling small items such as in-game content.
  • Seventh-Generation Console
  • The Nintendo Wii, Sony PlayStation 3 and Microsoft Xbox 360 are seventh-generation gaming consoles.
  • What Our Customers Say

    Why buy this report?

    The Computer Game Publishing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Computer Game Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Computer Game Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Computer Game Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Would you like to speak to an IBISWorld representative?