Positive display: A strengthening economy should help industry revenue add up

Revenue expanded during the first three years of the five-year period through 2018 as improving economic conditions raised business sentiment levels and encouraged firms to raise spending on marketing activities. Demand from technology firms also expanded steadily, fuelled by the rapid advancements in technology and the country's reputation as a leading producer of high-tech products. Meanwhile, consumer spending widened and contributed positively, as demand for advertising generally rises when consumer spending power improves. Online advertising expanded strongly as internet usage increased significantly. However, the benefits to the industry were limited because some businesses chose to deal directly with online providers or used the services of external firms, such as PR firms...read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Demand from technology firms and improving economic conditions have supported revenue growth
  • Traditional advertising agencies have had to fight for market share against emerging specialist digital agencies
  • Demand for online advertising is expected to continue growing over the next five years
  • Industry Report - Industry Investment Chapter

    Capital intensity is determined by comparing the human and capital equipment factors of production, using wages and depreciation costs as proxies. Comparatively high depreciation costs indicate high investment in depreciable assets like buildings and equipment, meaning high capital intensity. Conversely, comparatively high wage costs indicate high labour intensity.The industry displays a low level of capital intensity. This is reflected by its capital-to-labour ratio of 1:9.75 in 2018, indicating that for every £1.00 spent on capital equipment, an estimated £9.75 is spent on labour. Labour costs are estimated to account for 20.5% of industry revenue in 2018 and constitute the industry's second largest cost component. The...purchase to read more.

    Additional Insights for the Advertising Agencies Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Advertising Agencies Industry are

  • Having a loyal customer base
  • Having a diverse range of clients
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Business sentiment index and IT and telecommunications adoption in the Advertising Agencies industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Advertising Agencies in Ireland Industry?

    Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

    Industry Products
  • TV and radio advertising
  • Online advertising
  • Print media advertising
  • Outdoor advertising
  • Industry Activities
  • Creating and placing advertisements in media
  • Creating and placing outdoor advertisements
  • Providing consulting and advisory services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business sentiment index
  • IT and telecommunications adoption
  • Real personal consumption expenditure
  • Research and development expenditure

  • Current Performance
    Demand trendsOnline advertisingMargins widen
  • Chart: Revenue Growth

  • Industry Outlook
    Demand variationsOnline growth limitationsMargins improve
  • Table: Advertising Agencies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Advertising Agencies Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Wired Telecommunications Carriers in Ireland
  • Breakfast Cereals & Cereal-Based Foods Production in Ireland
  • Motor Vehicle Manufacturing in Ireland
  • Department Stores in Ireland
  • Banks in Ireland

  • Key Selling Industries
  • Market Research & Public Opinion Polling in Ireland
  • Specialised Design Activities in Ireland

  • Products & Services
  • TV and radio advertising
  • Online advertising
  • Print media advertising
  • Outdoor advertising
  • Other
  • Chart: Advertising Agencies Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Fast-moving consumer goods sector
  • Durable goods manufacturers
  • Telecommunications, media and technology sector
  • Health-care sector
  • Other
  • Chart: Major Market Segmentation for the Advertising Agencies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Advertising Agencies

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Advertising Agencies Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Advertising Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Advertising Agencies Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Above-The-Line Advertising
  • This includes traditional mass media advertising through newspapers, magazines, radio, TV, the internet and billboards.
  • Below-The-Line Advertising
  • An advertising strategy that targets specific niche audiences.
  • Outdoor Advertising
  • Advertising that reaches consumers while they are outside their homes.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Advertising Agencies in Ireland market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Advertising Agencies in Ireland:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Advertising Agencies in Ireland market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Advertising Agencies in Ireland, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Would you like to speak to an IBISWorld representative?