Crafting success: The industry is forecast to continue to grow as international demand rises

Beer is the most popular drink in Ireland, achieving a share of 44.8% of the alcoholic drinks market in 2017, according to recent Irish Brewers Association data. Most ingredients used by the industry are sourced from the Irish agricultural sector; therefore, the Beer Production industry plays a key role in supporting the Irish economy. Industry revenue is anticipated to rise at a compound annual rate of 3.2% over the five years through 2019, reaching €2 billion. Revenue has been moderately volatile, having changed trends in 2014 from declining to growth. Exports provided the drive for revenue expansion in the first half of the past five-year period, whereas growth in the latter half was derived from increasing domestic demand...read more.

Industry Statistics & Market Size
Revenue
€2bn
Annual Growth 14-19
3.2%
Forecast Growth 19-24
Profit
Employment
3,076
Businesses
110
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Export growth and increasing demand have been primary factors in strong revenue expansion
  • The number of microbreweries and the volume of their production have increased rapidly
  • Demand for craft beer in international markets is likely to grow, presenting new opportunities
  • Industry Report - Starting a New Business Chapter

    Barriers to new firms entering the industry are expected to be moderate but falling due to the growth in popularity of craft beer, as microbrewing incurs lower start-up costs than larger-scale production. Firms aiming to enter the market must gain a brewer's licence before commencing production and be authorised by their local Revenue tax office as a tax warehouse keeper. In addition, the premises for the manufacture of beer must be approved by the same body as a warehouse that is suitable for brewing and storing beer.Start-up costs are moderate, as the industry has a high level of capital intensity. Brewers must have the initial financial capital to operate during the period between the start of manufacturing and final distribution. Due...purchase to read more.

    Additional Insights for the Beer Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Beer Production Industry are

  • Access to high quality inputs
  • Aggressive marketing/franchising - given the high level of competition
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Alcohol consumption per capita and Modified real disposable income per capita in the Beer Production industry impact industry performance..

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    What's in this report

    What is the Beer Production in Ireland Industry?

    This industry is concerned with the production of beer for the consumer market. The main ingredients used by operators are barley, malt, sugar and yeast. These are bought and brewed to produce a variety of beers such as lager, ale and stout. Products are then sold on to wholesalers and both on-trade and off-trade buyers.

    Industry Products
  • Lager
  • Stout and Porter
  • Ale
  • Craft
  • Industry Activities
  • Brewing lager
  • Brewing stout
  • Brewing ale
  • Bottling, labelling, capping beer and packaging products
  • Distributing beer products tors
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Alcohol consumption per capita
  • Modified real disposable income per capita
  • Retail sales index: bars
  • Exchange rate - euros per US dollar
  • Perceived health

  • Current Performance
    Brewing growthCrafty new entrantsProfit flows south
  • Chart: Revenue Growth

  • Industry Outlook
    Lager opportunities aheadContingency plansHopping borders
  • Table: Beer Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Beer Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Supermarkets in Ireland
  • Pubs and Nightclubs in Ireland
  • Food, Beverage & Tobacco Wholesaling in Ireland

  • Key Selling Industries
  • Vegetable Growing in Ireland

  • Products & Services
  • Lager
  • Stout and Porter
  • Ale
  • Craft
  • Chart: Beer Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • On-trade
  • Off-trade
  • Exports
  • Chart: Major Market Segmentation for the Beer Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Depreciation
  • Marketing
  • Rent
  • Utilities
  • Other Costs
  • Chart: Cost Structure Benchmarking – Sector vs Beer Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Beer Production Industry

  • Industry Globalization
    Diageo plc, Heineken Ireland Ltd,
  • Table: Diageo plc - financial performance
  • Table: Heineken Ireland Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Beer Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Beer Production Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Marketing (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Abfi
  • The Alcoholic Beverage Federation of Ireland
  • Bord Bia
  • The Irish Food Board
  • Off-Trade
  • Supermarkets, groceries and independent retailers
  • On-Trade
  • Bars, hotels, restaurants and pubs
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Beer Production in Ireland market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Beer Production in Ireland:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Beer Production in Ireland market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Beer Production in Ireland, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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