Off the air: Traditional television viewership is threatened by streaming and online platforms

On a global scale, the Television Programming and Broadcasting industry in the Republic of Ireland is relatively small. Industry income is calculated to be the sum of commercial revenue (e.g. the sale of airtime for spot advertising), subscription revenue and exchequer grants; consideration of indirect exchequer funding (i.e. licence fee revenue attribution) is excluded from estimations of industry income. In 2019, income is forecast to be €214.7 million, compared with the circa £15.3 billion (€17.3 billion) estimated to be generated by the industry's UK counterpart (see IBISWorld report J60.200) over the year through March 2020. In Ireland, there are three income-generating broadcasters that are licenced by the Broadcasting Authority of more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Online streaming services, video-sharing platforms and social media have siphoned viewers' time
  • Virgin Media has engaged in major acquisition and consolidation activity, changing the industry
  • Advertisers are likely to divert expenditure towards newer and popular platforms, curbing profit
  • Industry Report - Industry Analysis Chapter

    In the Republic of Ireland, traditional television remains the medium of choice for brand-building. Consequently, the majority of spot advertising expenditure across visual content platforms (e.g. online-only streaming services, social media and traditional television broadcasting) is attributed to television broadcasting. However, over the past five-year period, operators in the Television Programming and Broadcasting industry have come under pressure from ever-changing viewing trends, particularly among millennials and younger generations, which have altered the composition of Ireland's digital advertising market. The ubiquity of internet-based technologies and viewer preferences for on-demand program content has led viewers to seek online-only content (e.g. int...purchase to read more.

    Additional Insights for the Television Programming & Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Television Programming & Broadcasting Industry are

  • Control of distribution arrangements
  • Close monitoring of competition
  • Market research and understanding
  • IBISWorld analysts also discuss how external factors such as IT and telecommunications adoption and Average Weekly Hours of Work in the Television Programming & Broadcasting industry impact industry performance..

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    What's in this report

    What is the Television Programming & Broadcasting in Ireland Industry?

    Operators in the Television Programming and Broadcasting industry acquire and schedule programming content, which is subsequently broadcast to audiences via television transmission networks. The broadcast of programming made freely available to users, in addition to programming available only on a subscription basis, falls under the scope of industry activities. The production and distribution of television programming content are activities that are excluded from the industry.

    Industry Products
  • Public-service programming and broadcasting
  • Commercial programming and broadcasting
  • Industry Activities
  • Digital free-to-air television programming and broadcasting
  • Digital subscription-based television programming and broadcasting
  • Public service television programming and broadcasting
  • Commercial television programming and broadcasting
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • IT and telecommunications adoption
  • Average Weekly Hours of Work
  • Population aged 65 years and over
  • Population

  • Current Performance
    Broadcasting landscapeConsolidation activityViewing trends
  • Chart: Revenue Growth

  • Industry Outlook
    Spot advertisingPublic obligation
  • Table: Television Programming & Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Television Programming & Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies in Ireland
  • Consumers in Ireland

  • Key Selling Industries
  • Film, Video & TV Programme Distribution in Ireland
  • Television Programme Production in Ireland

  • Products & Services
  • Commercial programming and broadcasting
  • Public-service programming and broadcasting
  • Chart: Television Programming & Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • 55 and over
  • 35-54
  • 25-34
  • 14 and under
  • 15-24
  • Chart: Major Market Segmentation for the Television Programming & Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Depreciation
  • Other Costs
  • Content
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Television Programming & Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Television Programming & Broadcasting Industry

  • Industry Globalization
    Raidio Teilifis Eireann, Virgin Media Television Ltd, Teilifis Na Gaeilge,
  • Table: Raidio Teilifis Eireann - financial performance
  • Table: Virgin Media Television Ltd - financial performance
  • Table: Teilifis Na Gaeilge - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Television Programming & Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Television Programming & Broadcasting Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Marketing (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Digital Terrestrial Television (Dtt)
  • A technology for broadcast television in which land-based television stations broadcast terrestrial television content in a digital format via radio waves.
  • Exciter
  • An audio signal processing technique used to enhance a high frequency signal.
  • Free-To-Air (Fta)
  • Television and radio services broadcast in clean non-encrypted form, allowing those with appropriate signal receiving equipment to view or listen to content without requiring a subscription.
  • Internet Protocol Television (Iptv)
  • The delivery of television content over internet-based networks, in contrast to delivery through traditional terrestrial, satellite and cable television formats.
  • Multichannel Multipoint Distribution Service (Mmds
  • A wireless telecommunications technology used for general-purpose broadband networking or as an alternative method of cable television programming reception.
  • Spot Advertising
  • Television advertising occupying a short break during or between programmes.
  • What Our Customers Say

    Why buy this report?

    The Television Programming & Broadcasting in Ireland market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Television Programming & Broadcasting in Ireland:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Television Programming & Broadcasting in Ireland market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Television Programming & Broadcasting in Ireland, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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