Booked up: Rising tourist numbers have benefited demand and supported strong revenue growth

The Hotels industry has performed well over the past five years. Improving economic conditions and low-cost flights have caused international tourist numbers to surge since the start of the period, while growing disposable incomes have driven expenditure on hotel accommodation. Ireland has been promoted internationally as a travel destination through popular productions like Game of Thrones and Star Wars, which were filmed on location in the country, while a special reduced rate of tax for the hospitality sector has made travelling in Ireland more affordable. IBISWorld expects industry revenue to grow at a compound annual rate of 4.4% over the five years through 2018 to reach €3.8 billion, with growth of 3% expected in the current more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Reduced tax for the hospitality sector drove demand by making Ireland more affordable
  • The growth of OTAs and price comparison sites has increased competition within the industry
  • Some firms are expected to alter pricing strategies to soften the effect of rising VAT, to the detriment of profit
  • Industry Report - Industry Investment Chapter

    IBISWorld measures the industry's capital intensity by comparing the level of expenditure on labour with that on capital. The industry's spending on wages is used as a proxy for labour costs and depreciation is used as a proxy for capital expenditure. These figures suggest that for every €1.00 operators spend on capital, a further €3.70 is spent on labour, indicating that the industry has a moderate level of capital intensity.The Hotels industry is highly reliant on both labour and capital inputs. As a service industry, hotels depend on labour to maintain customer service. The quality and level of service provided plays a large role in the number of customers that hotel operators attract and retain. Dir...purchase to read more.

    Additional Insights for the Hotels Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Hotels Industry are

  • Access to multiskilled and flexible workforce
  • Management of seasonal production
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Modified real disposable income per capita and Consumer sentiment index in the Hotels industry impact industry performance..

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    What's in this report

    What is the Hotels in Ireland Industry?

    Hotels provide serviced accommodation with en-suite bathrooms in guest rooms. These establishments often have other facilities, including restaurants, recreational areas, conference rooms and convention centres, and offer laundry services and parking.

    Industry Products
  • Five-star hotels
  • Four-star hotels
  • Three-star hotels
  • Two-star hotels
  • One-star hotels
  • Industry Activities
  • Operating economy hotels
  • Operating midscale hotels
  • Operating upscale hotels
  • Operating luxury hotels
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Modified real disposable income per capita
  • Consumer sentiment index
  • International tourist numbers
  • Total domestic tourism
  • Business sentiment index

  • Current Performance
    Pack up your troublesInnovating onlineCompetitive factors
  • Chart: Revenue Growth

  • Industry Outlook
    Industry uncertaintyVAT ratesAirbnb change
  • Table: Hotels Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Hotels Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Travel Agencies and Tour Operators in Ireland
  • Consumers in Ireland
  • Passenger Air Transport in Ireland

  • Key Selling Industries
  • Food, Beverage & Tobacco Wholesaling in Ireland
  • Furniture, Carpet & Lighting Wholesaling in Ireland
  • Household Appliance & Television Wholesaling in Ireland

  • Products & Services
  • Three-star hotels
  • Four-star hotels
  • Two-star hotels
  • Five-star hotels
  • One-star hotels
  • Chart: Hotels Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • International consumers
  • Domestic consumers
  • Chart: Major Market Segmentation for the Hotels Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Rent and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Hotels

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Hotels Industry

  • Industry Globalization
    Dalata Hotel Group plc,
  • Table: Dalata Hotel Group plc - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Hotels Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Hotels Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Online Travel Agent (Ota)
  • An online reseller that packages room deals on behalf of hotels and sells them to consumers.
  • Revpar
  • Revenue per available room.
  • Sharing Economy
  • Peer-to-peer services that allow owners to rent out something they are not using, such as a car, house or bicycle, to a stranger.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Hotels in Ireland market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Hotels in Ireland:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Hotels in Ireland market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Hotels in Ireland, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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