Industry Analysis & Industry Trends
The core service of the Video and Game Rental industry remains the provision of content for viewing, but not owning. While this service remains constant, technology continues to transform how this content is provided. The development of home VHS and Betamax players came first in the 1970s, then DVDs in the 1990s, followed by Blu-ray Discs in the 2000s, with seven generations of game consoles launching over the same period. Today, the industry is again undergoing transformation. Online ordering platforms, video on demand (VOD) and DVD vending machines are on the rise as retail networks decline. In addition, competition has increased for substitutes for rental, such as illegal downloading of content and free content. IBISWorld estimates that industry revenue has declined by 1.9%.. purchase to read more
Industry Report - Industry Analysis Chapter
The Video and Game Rental industry is in a period of dramatic change. The introduction and wide adoption of DVD technology in the early 2000s boosted industry revenue, but the growth of the internet, pay TV and sale of cheap DVDs have caused consumers to abandon DVD rental stores. As a result, industry revenue has declined by 1.9% per annum over the five years through 2011-12 to total just £428.6 million. Industry revenue is expected to decrease by 4.8% in the current year. These headline figures capture the net effect of structural change in the industry... purchase to read more