Industry Analysis & Industry Trends
The industry provides medical advice and treatment for pets and animals in farms. Vets also provide services to other organisations such as breeding institutions, zoos and firms in the racing industry. However, the provision of services to pets and farm animals generates the bulk of industry revenue.
Veterinary service providers faced lacklustre conditions over the past five years as falling real incomes and high unemployment constrained spending on veterinary services by pet owners. Meanwhile, weak agricultural income and a fall in the cattle population also limited demand from farms. However, changing attitudes towards pets and a rise in the birth rate increased pet ownership levels since 2012-13, which augured well for industry participants... purchase to read more
Industry Report - Industry Products Chapter
Veterinary care for pets
This segment is estimated to account for 45.4% of industry revenue in 2014-15, making it the most important segment for the industry. Vets provide both consulting services and medical treatment. Consulting services include diagnostic testing activities used to assess the present health conditions of a pet and to detect potential diseases. Services are typically provided by vets in individual practices or in veterinary hospitals. In recent years, telemedicine services over the phone have become increasingly common as they allow for a first determination of an animal's state of health. In addition, this segment includes the provision of guidance and advice on pet care and ownership... purchase to read more